Digital Solutions for Multi-Location Brands and Franchises

ODES Industries Drives Record Increase in Dealer Leads and Conversions with the PowerChord Platform

PowerChord today announced that ODES Industries, the world’s best value UTV brand, has reported a significant rise in local leads and conversions with PowerChord’s digital solutions for brands that sell through dealer networks.

Originally partnering with PowerChord in 2016, ODES Industries recognized the importance of working with their dealers to attract and convert interested local shoppers online. Once the UTVS brand implemented PowerChord’s Digital Storefronts solution – offering fully branded websites to their dealer network, they also launched a series of targeted, hyper-local digital marketing campaigns to drive online traffic to those dealer websites.

With PowerChord’s robust CMS, ODES is able to manage and update their product content, promotions, and lead generation across their dealer network with the push of a button. ODES dealers are also now providing shoppers with the same online brand experience, while simultaneously eliminating exposure to competitive brands and products.

In addition to increasing overall brand management for their dealers, ODES ended 2017 with impactful results from their local digital marketing campaigns. With a 2,222% increase in leads generated, ODES dealers converted a record 28% of all leads received through their PowerChord websites and saw a 417% increase in local site session growth.

ODES Industries Marketing Director, Sally Smith said, “While we knew this program would drive leads to our dealers, we never expected such a big increase in volume. We are even more excited with how frequently our dealers are converting – nearly a third of all leads received are turning into sales.”

“Manufacturers are recognizing the need for digital solutions that support their dealer network and connect online and in-store experiences,” said Lanny Tucker, PowerChord CEO. “We’re proud to see ODES Industries realize extensive value from their investment in growing dealer sales and winning locally.”