Digital Solutions for Multi-Location Brands and Franchises

National Auto Parts Manufacturer Partners with PowerChord as Exclusive Provider of Local Dealer Solutions

PowerChord, a leading SaaS company that transforms how brands drive local sales, announces their new partnership with a premier North American auto parts manufacturer. PowerChord will be providing local Digital Storefronts – a fully branded dealer website solution, and local digital marketing services to hundreds of this client’s dealerships throughout the United States and Canada.

PowerChord’s robust Content Management System allows this manufacturer to manage product content, promotions, and lead generation throughout their network of Digital Storefronts – ensuring online brand standards are met for each local dealership and providing consumers with a seamless online shopping experience.

The flexibility of PowerChord’s digital solutions have also given this new client the ability to launch co-branded, local online marketing and financing promotions across their network of Digital Storefronts. With the push of a button, each of the client’s four brands can now showcase new products, advertise seasonal promotions, and anticipate weather-influenced purchasing – all in real-time through their PowerChord dealer sites.  

Aiding the impact of this new clients’ Digital Storefronts is a comprehensive, local digital marketing strategy designed to improve organic traffic, lift online visibility and drive leads back to each brands’ dealer sites. By the end of 2017, the client’s participating dealers saw growth rates of up to 55%, with 11% of organic traffic sessions resulting in a lead and upwards of 25% of site sessions resulting in actions such as quote requests, form submissions, and click-to-get directions.

One participating dealer said, “Over the first three months of the program, we’ve sold 85% or better of what we’ve quoted – the program has given us great visibility and has more than paid for itself.”

PowerChord’s CEO, Lanny Tucker said, “We’re thrilled to have this national manufacturer join our global network of clients that sell through independent dealer networks. We’re confident that our digital solutions will continue to drive local revenue and online engagement for each of their four brands, while providing long-term value to each of their dealers.”