PowerChord Hosts Global Digital Summit Highlighting Key Multi-Location Innovation and Marketing Technologies

Lanny Tucker, PowerChord CEO, at podium during the 2019 PowerChord Digital Summit

PowerChord’s biennial Digital Summit was first created in 2013 as a client forum to explore the latest in digital marketing innovation. The company’s event not only brings together clients from around the world, but also boasts an impressive speaker lineup of experts in online experiences, digital strategy, artificial intelligence, machine learning, and location-based marketing, among others.

“Through this event, our clients always have a better understanding of how new digital strategies can continue to transform their ability to drive higher revenue and connect with more of their customers,” explained PowerChord CEO, Lanny Tucker.

This year’s forum was titled “A Local Revolution,” which emphasizes hyper-local connectivity as a significant driver for increased revenue. This invitation-only client event had an impressive speaker lineup of experts that included:

  • Ben Royce, Creative Effectiveness Lead at Google Brandunit
  • John Ellis, Big Data Futurist and former Chief Innovation Officer at Ford Motor Company
  • Chris Riddell, Global Futurist on emerging, hyper-connected digital trends
  • Shar Vanboskirk, Vice President and Principal Analyst at Forrester
  • Brett Kohn, Co-President and General Manager at Thinknear
  • Alex Hunter, Branding Customer Experience Expert and former head of global online marketing for the Virgin Group and Sir Richard Branson

“The 2019 themes addressed were designed to benefit not just our clients, but all of the local digital community. It’s important to remember that customers no longer just purchase products –  they are looking for a personal connection. There’s a lot that can be done in today’s digital world; the key is to be agile, learn fast, and move smarter,” said Tucker.

Welcoming clients from across the country, PowerChord hosted their guests at the beautiful JW Marriott Austin – with the day-long Summit taking place at Austin’s brand new Central Library.