In the modern-day and age, it’s practically impossible to have no email footprint. In fact, the average person typically has more than one email address! Email dominates the internet. In 2019, an average of 293 billion emails were sent a day according to The Radacti Group. This number continues to steadily grow each year as more individuals utilize email in everyday life. 

With 47% of consumers preferring to communicate via email, it’s crucial for businesses to invest in this medium. A proper email campaign tailored to the right audience will generate massive results. Businesses are able to handcraft an advertisement and present it right in front of the customer. This is one of the best ways to directly advertise while easily tracking open rates and click-through rates. With all of this data, businesses can pump that back into future campaigns to further improve their strategy. 

Yet, many companies seem to overlook the real power of email marketing. Even though it dominates other marketing channels in volume and reach, businesses tend to let email fall between the cracks. As Amith Nagarajan mentioned in his article, a thorough and continuous email strategy remains essential to connecting your brand with the audience you want to reach. Businesses have the ability to advertise directly in front of their customers in an incredibly personal way.

People want to be seen as individuals – even in their online mailboxes. The average open rate across all industries is 17.8%. However, emails with a personalized subject line are 26% more likely to be opened. Personalized emails will always stand out to consumers and are more likely to be clicked on. Personalizing emails isn’t as difficult as it sounds thanks to proper marketing tools. It can be as easy as adding a first name or location variable tag to win over a customer. 

Email is also more than just an advertisement tool for a business. It’s a way for a customer to directly reach out to a company for help – or for a business owner to communicate with their buyers. This has been especially crucial during the COVID-19 Pandemic. With many consumers turning to virtual shopping, businesses must be present now more than ever.

Partner-up with a solution that provides personalized messages for each user based on their location. Harness the power of your locations and ensure you’re increasing local conversion rates by targeting users with the right message at the right time. Request a demo today.