Remarketing is a powerful online marketing technique that allows you to stay connected with your target audience, even after they leave your site. By presenting co-branded banner ads to previous site visitors as they browse other parts of the web, you are gaining exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you. Remarketing generates greater online sales by keeping your business front and center and bringing “window shoppers” back when they’re ready to buy.

Remarketing is a form of online advertising that enables sites to show targeted ads to users who have previously visited them. This tactic is effective because it focuses your advertising spend on people who are already familiar with you and have recently demonstrated interest, so they are more likely to become customers or take valuable actions on your site. Three key concepts of this marketing strategy are ideal for staying top of mind with potential customers and driving sales.

Targeting: We’ve mentioned targeting plenty of times but honestly, that’s what makes digital marketing overall so effective! With remarketing, you can target and re-engage users who have visited your website in the past 30 days to move them through the sales funnel. As soon as they complete an action on your site, they are removed from the remarketing campaign, making sure your remarketing budget is spent efficiently.  Websites visitors who are served remarketing ads are 70% more likely to convert on the retailer’s website. ² 

Brand Awareness: Our co-branded ads display your business name and brand, compelling previous potential customers of your business when they are ready to purchase your product or service. Additionally, these ads help your business stay top of mind and expose consumers to your business regularly. 

Promotion Incentives: Many successful remarketing campaigns advertise an offer or discount to encourage potential customers to re-engage them. Although they may not have been ready to purchase initially, sales and promotions can help move them through the sales funnel. 

Remarketing combined with other marketing channels produces 50% more conversions.³  Remarketing is a great channel to incorporate if your advertising budget allows – it works on your behalf to re-engage potential consumers into paying customers.  

As with all things digital, there are always expanding opportunities on the horizon. Remarketing is a cookie-based technology that uses Javascript code to follow your audience across the web, however, Google is phasing out 3rd party cookies from Chrome over the next two years. There are many potential solutions that could emerge and PowerChord will be monitoring and adopting new best practices to help navigate these changes.

 

Contributors: Kim Williams & Kirstyn Cline

Sources:
¹https://www.gosquared.com/blog/retargeting-visitors#:~:text=For%20most%20websites%2C%20only%202,have%20visited%20your%20website%20before.
² https://kenshoo.com/blog/retargeting-stats/
³https://mailchimp.com/resources/what-is-retargeting/