How To Boost Your Google Reviews in 2022


You may already know Google reviews are one of the best online tools for converting information gatherers into customers, but did you know Google reviews also affect a business's internet ranking? It’s true. For example, the businesses you see listed in the coveted Google Map Pack are in that spot not because they paid to be there but because they earned the right to be there by having more four- and five-star reviews than their competitors.

95% of consumers read online reviews before they shop, and 58% say they would pay more for a brand's products with good reviews.

If your business is struggling to get Google reviews or you don’t even know where to start, keep reading to learn a few pro tips for scoring more 5-Star Google reviews in 2022.

Optimize Your Google Profile

First and foremost, you will need a FREE Google Business profile. Registering your business with Google is quick and easy and once completed, you will have access to loads of great tools that will help you grow your business online. Make sure you provide as much information about your business to help boost your ranking within Google’s search results. 

Don’t forget to include all the ways you provide a great customer experience. For example, do you offer curbside pick-up? Is your business handicap accessible or pet friendly? Are you family-owned and operated?

PRO TIP: Google determines local ranking based on relevance, distance, and prominence. Make sure your business listing uses verbiage that is relevant to your business – share contact details, your business category, photos, and reviews. 

How To Get More Google Reviews For Your Business

Don’t Be Afraid To Ask

Asking your customers for reviews will be the easiest and most effective way to get more 5-star Google reviews. 

  • Look to loyal customers - Start by asking your most loyal customers to leave a review. You’d be surprised how many will have no problem leaving a good review. 
  • Newsletter nudge - If you have a monthly newsletter you send to your customers, partners, and vendors, close the newsletter with a  link to your google review page.  
  • Social media shoutout - Use your social media channels to periodically thank customers for their support. Include a 5-star testimonial from your reviews, then close with a link to your Google review page as a subtle way to encourage those reading the post to follow the link and leave a review.
  • Solicit satisfied customers - Never let a satisfied customer walk away without asking for a quick review. Today it is not uncommon to be asked for reviews. Think about how many times you’ve been asked. There’s really no harm in asking, especially a satisfied customer who will most likely be more than happy to leave a quick rating for your business.

PRO TIP: While you cannot incentivize your customers to leave reviews, it’s perfectly fine to tell them it will help your business and would be very much appreciated. 

Respond To Reviews 

These days customers expect a quick response. They want your attention and, if necessary, an apology. Responding to negative reviews is never fun, but it’s part of providing good customer service. Responding to negative reviews is your opportunity to not only fix the customer’s issue but to show that your business cares about ensuring customer satisfaction. Don’t forget to thank the positive reviewers; they also appreciate the attention. 

Leave your Link EVERYWHERE

Make sure it’s as easy as possible for your customers to find your review page. Include a link to your Google Business Review page in all possible online correspondence, including emails, specials, and newsletters. The easier it is for customers to find your review page, the faster you will see your reviews grow. 

Corral the Community

Request reviews from your business partners, vendors, friends, relatives, and anyone else that you feel would leave a favorable review. After all, there is no rule that only recent existing customers can leave reviews. Send a review invitation and be fully transparent about how a positive review will help your business. 

PRO TIP: Don’t just verbally ask for reviews. Always provide a fast, easy way for vendors, partners, family, and friends to leave their review via text, instant message, or email.

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