Digital Solutions for Multi-Location Brands and Franchises

Do you ever find yourself drawn to people who emit confidence – people who are self-aware and have a very clear understanding of who they are in themselves? Most of us are – whether we realize it or not. So why should it be any different when building a brand? After all, a truly effective […]

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Now that the first quarter of 2019 is over, there’s one company (in particular) that has a few of us at PowerChord as confused and contemplative as the iconic business baboon. Image Source Let’s see if you can guess which industry giant we’re talking about with these clues. Which company saw the following headlines in […]

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We can’t believe it’s already been a month since we hosted the 4th biennial Digital Summit. This year the PowerChord Digital Summit took place in Austin, Texas. First launched in 2013 as a forum for our clients to explore and learn about the latest in digital marketing innovation, the event has grown to include globally […]

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For those that don’t know, Barcelona has five seasons. Fall, Winter, Spring, Summer…and Mobile World Congress (MWC) season. For us local Barcelonians, it’s a week of overfilled metros, swarms of people in business outfits, no spots at our favorite restaurants, no available taxis, and so on and so on… As you can tell, some of […]

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The recent #10YearChallenge reminded me how much being a Myspace Musician influenced my professional career as a digital marketer. Looking back on 2003, I wasn’t alone. At its peak, Myspace had over 100 Million users. The now obsolete social networking platform changed how independent artists with limited resources could influence pop culture and music. Myspace was […]

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“One of the things that is really nice about the PowerChord sites is that when we’re running a brand campaign, we can bring it all the way down to the individual PowerChord dealership.” Jackson D’Armond, STIHL INCORPORATED, USA

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