Digital Solutions for Brands with Dealer Networks

I don’t want to read our blog. There. I said it. And I have to admit – it feels really good to say it out loud. Oddly similar to the past relief I’ve felt after ending a long overdue relationship or when I finally told my mom that her coffee tastes like jet fuel.

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  How many times have you used your voice to communicate with technology this week? Maybe you asked Google for directions to a gas station or you told Alexa to turn down your Amazon Echo’s music from the couch. Voice assistance and voice search has crept into our lives and is taking over. It’s time […]

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  In our last post, we dove deep into the motivations behind consumers making big summertime investments in pools. Now let’s address another vertical that follows the winds of summer adventures and family vacations: Recreational Vehicles. The RV world presents a unique set of challenges for brands and dealers. RV’s take up more space than […]

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  School is finally out and families are looking for the best way to cool off this summer. With roughly 58,000 pools to be installed this year and millions more to be serviced – there’s an overwhelming number of shoppers looking to purchase. A pool is a big investment.  So, how are those 58,000 people […]

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Choice is a hard-earned freedom that we all exercise daily. Strangely, though, having a plethora of choices is not always better – especially for consumers. Understanding the impact choice has on buyer decisions is critical to brands in today’s competitive market. When consumers are faced with too many choices, many simply can’t choose at all. […]

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“One of the things that is really nice about the PowerChord sites is that when we’re running a brand campaign, we can bring it all the way down to the individual PowerChord dealership.” Jackson D’Armond, STIHL INCORPORATED, USA

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