Keeping up with digital marketing trends can sometimes feel like a walking nightmare for brands and marketers alike.
For example… A new algorithm is rolled out. A best practice is replaced by a new automation tool. Facebook loses track of so much of my data that I don’t even care anymore (not really – you definitely should care).Read More
When I started this article, I knew we had several veterans in the PowerChord office – but what I didn’t realize was that they had all served in the Air Force.
That fun fact turned out to be just the beginning of some amazing and insightful conversations with a few of our team members. It’s also, what I’m sure is, a testament to…Read More
I frequently read quotes like, “data is killing the game” and I know how high the emotions behind them still run. But personally, I’m fascinated by the rabbit hole of sabermetrics and the ways technology has rocketed the game into a new era…Read More
Image Source Who likes the idea of image-based searches? (cautiously raises hand) You snap a picture of an item and a new browser window appears that allows you to make an immediate purchase. Or what about when you’re not sure what to make for dinner but you know you want it to have potatoes in […]Read More
“One of the things that is really nice about the PowerChord sites is that when we’re running a brand campaign, we can bring it all the way down to the individual PowerChord dealership.” Jackson D’Armond, STIHL INCORPORATED, USA