Digital Solutions for Multi-Location Brands and Franchises

Why it’s okay to “fall normal” of expectations Right now, one of my favorite hashtags is #ExpectationVsReality. I’m not sure I’ve found one more relatable than this one above. Who hasn’t done their hair, indulged in expensive makeup and cute shoes just to walk outside and look like a wet rat because #humidity? I know […]

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If you haven’t heard, voice-driven interactions are the next big thing of 2019-2020. Voice search usage trends tell us it’s true. From mis-referenced quotes that say by 2020, 50% of ALL online searches will be through voice. Or the more legitimate stat that says 63% of US residents between the ages of 8-18 use voice […]

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Traditionally there are two types of Super Bowl viewers – those there to watch the game and those there for the commercials. I’m personally in the football camp, however, as a marketer, I find it impossible not to also be intrigued by the strategy behind one of, if not, THE biggest advertising event of the year.

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I don’t know about you, but I’m a sucker for convenience. I’m on board for just about any technology that skips a line, bypasses human interaction, and/or reduces the number of steps in my purchase process. Sometimes I liken myself to one of the future humans from Pixar’s Wall-E. In fact, I’m almost always willing […]

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When my boss first asked me to write about something “close to the heart”, I couldn’t help but cringe. I don’t like to talk about my feelings – much less write about them for people to read (aka judge) at their discretion. At night before bed, I’ll sometimes send my heart rate through the roof by […]

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“One of the things that is really nice about the PowerChord sites is that when we’re running a brand campaign, we can bring it all the way down to the individual PowerChord dealership.” Jackson D’Armond, STIHL INCORPORATED, USA

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