Digital Solutions for Brands with Dealer Networks

  In our last post, we dove deep into the motivations behind consumers making big summertime investments in pools. Now let’s address another vertical that follows the winds of summer adventures and family vacations: Recreational Vehicles. The RV world presents a unique set of challenges for brands and dealers. RV’s take up more space than […]

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  School is finally out and families are looking for the best way to cool off this summer. With roughly 58,000 pools to be installed this year and millions more to be serviced – there’s an overwhelming number of shoppers looking to purchase. A pool is a big investment.  So, how are those 58,000 people […]

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Choice is a hard-earned freedom that we all exercise daily. Strangely, though, having a plethora of choices is not always better – especially for consumers. Understanding the impact choice has on buyer decisions is critical to brands in today’s competitive market. When consumers are faced with too many choices, many simply can’t choose at all. […]

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Spring has sprung and all hell is breaking loose for your dealers. With grass growing and flowers blooming, Outdoor Power Equipment dealers are diving headfirst into their spring season marathon. You know the drill. Every year, your dealers become tied to their cash registers, swamped with customers and busy making sales.  And then when the […]

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When navigating the marketing minefield, the only way to be safe is to stand still.  Of course, in an industry that is rapidly evolving, standing still means being left behind. Whether you’re looking to learn from the mistakes of those who’ve gone before you, or you’re just looking for consolation after your own mishap – […]

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“One of the things that is really nice about the PowerChord sites is that when we’re running a brand campaign, we can bring it all the way down to the individual PowerChord dealership.” Jackson D’Armond, STIHL INCORPORATED, USA

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