Keeping up with digital marketing trends can sometimes feel like a walking nightmare for brands and marketers alike.
For example… A new algorithm is rolled out. A best practice is replaced by a new automation tool. Facebook loses track of so much of my data that I don’t even care anymore (not really – you definitely should care).Read More
I frequently read quotes like, “data is killing the game” and I know how high the emotions behind them still run. But personally, I’m fascinated by the rabbit hole of sabermetrics and the ways technology has rocketed the game into a new era…Read More
Image Source Who likes the idea of image-based searches? (cautiously raises hand) You snap a picture of an item and a new browser window appears that allows you to make an immediate purchase. Or what about when you’re not sure what to make for dinner but you know you want it to have potatoes in […]Read More
Image Source Grandma marketing gut-checks When it comes to marketing, I live and breathe by the idea that if my grandma can’t understand what the heck I’m talking about – then my messaging sucks and I need to simplify it. And as it so happens, one of my coworkers recently wrote about how she feels […]Read More
Consumers Are Paying Attention Historically speaking, brand marketing and politics get along as well as I do with an early morning alarm – AKA: they don’t, or rather – they didn’t. Lately, my alarm has shifted back an hour and I’ve been learning to enjoy my morning routine. I brew a pot of Nicaraguan coffee […]Read More
“One of the things that is really nice about the PowerChord sites is that when we’re running a brand campaign, we can bring it all the way down to the individual PowerChord dealership.” Jackson D’Armond, STIHL INCORPORATED, USA