Influencer marketing isn’t a new concept by any stretch. Since the late 1800s, famous figures, actors, and athletes have been featured in tv, radio, and print ads endorsing various products and services. What has changed recently is the fact that everyday people can be an influencer. Well, everyday people with a large following on a social media channel - i.e. Facebook, Instagram, Twitter, Snapchat. What makes these moms, dads, millennials, kids and even animals influencers is their ability to influence their large following to make a purchase based solely on their endorsement of a product or service.