Remarketing is a powerful online marketing technique that allows you to stay connected with your target audience, even after they leave your site. By presenting co-branded banner ads to previous site visitors as they browse other parts of the web, you are gaining exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you. Remarketing generates greater online sales by keeping your business front and center and bringing "window shoppers" back when they're ready to buy.
Remarketing is a form of online advertising that enables sites to show targeted ads to users who have previously visited them. This tactic is effective because it focuses your advertising spend on people who are already familiar with you and have recently demonstrated interest, so they are more likely to become customers or take valuable actions on your site. Three key concepts of this marketing strategy are ideal for staying top of mind with potential customers and driving sales.
We’ve mentioned targeting plenty of times but honestly, that’s what makes digital marketing overall so effective! With remarketing, you can target and re-engage users who have visited your website in the past 30 days to move them through the sales funnel. As soon as they complete an action on your site, they are removed from the remarketing campaign, making sure your remarketing budget is spent efficiently. Websites visitors who are served remarketing ads are 70% more likely to convert on the retailer’s website. ²
Our co-branded ads display your business name and brand, compelling previous potential customers of your business when they are ready to purchase your product or service. Additionally, these ads help your business stay top of mind and expose consumers to your business regularly.
Many successful remarketing campaigns advertise an offer or discount to encourage potential customers to re-engage them. Although they may not have been ready to purchase initially, sales and promotions can help move them through the sales funnel. Remarketing combined with other marketing channels produces 50% more conversions.³