How to Leverage Social Media to Improve Customer Relationships

A cell phone with social media apps on screen

Build Trust To Drive Consumers to Buy

Consumers increasingly look to social media for recommendations and ratings on local businesses. Facebook community groups can be your biggest advocate for generating new business on your behalf. Many consumers consult these groups to find quality local businesses that not only offer great prices but also show they value their consumers. It’s a platform for open communication for you to answer their questions or concerns and show your appreciation for ratings and recommendations. Being active on social media is a great avenue for building a loyal consumer network for your business.

  • Respond to reviews both positive and negative in a timely fashion.
  • Be helpful by providing information on your products and services when people ask.

Incentivize with Promotions & Giveaways

Spark interest and engage consumers in your business through promotions and giveaways. The easiest way to share promotional information and contests is through social media posts and doesn't require much effort from you. Promotions drive awareness by getting followers excited to share your posts to win. The more your content is shared the more visibility you'll gain, which will also contribute to your trustworthiness as a business. This is a pivotal way for your customers to sell your company for you!

  • Determine the best price or promotion for YOUR audience to entice your network.

Stay Active to Grow Your Network

Don't just set your social media account and let it flatline. It's important to post regularly to expand your network of followers. Reaching the right people can help drive qualified leads to you. Make sure your posts are relevant and provide entertaining educational content to make your business a household name in your community.

  • Start small - build a strategy to post weekly instead of jumping right into daily posts. Stay consistent.

Leveraging your social media business page can help build loyalty with your current customers by providing them with a local expert they can trust with reliable service, as well as a simple communication tool for any of their concerns or questions. Also, continue to generate new customers by showing them you're more than just a business; you're here to provide the service they need right in their local area.

written by

Kirstyn Cline

Kirstyn is a Partner Engagement Specialist and a contributing columnist to the PowerChord blog.

See All Articles
Clickable arrow button to read more

You might also like...