When search engine advertising and display advertising are used together, they help you get even better results by targeting your customer from multiple angles. Remember consumers are always researching and being shown brands as they navigate online. Seeing your display ad will make it easier for the customer to remember your business when it’s time to make a purchasing decision and they start searching more directly for your product, service or business.
A major trend taking over within large and small companies is a program that encourages employees to engage with the company on social media through social posts on their own channels. The programs are designed to help employees not only help the company increase reach, but also the employees as well. Through the creation of company-provided targeted social messaging that employees post on their own social channels, the company gains exposure and so do the employees. It's a win-win for all involved. Below are a few tips and tricks to get you well on your way to creating a winning employee-driven social media strategy.
With billions of users, social advertising is a critical channel to your digital marketing strategy. ot only is it an efficient use of your budget, but it also helps increase overall engagement and conversions from your consumers.
I've been reflecting on my recent trip to Europe. My initial goal in visiting Europe was to enjoy some time off work and sight see, but I still found my curiosity for emerging tech trends peaked at times.
At the risk of becoming the (m)asshole that can’t help herself from writing about a championship game when Boston is playing… this week’s Super Bowl has me thinking about more than whether the Patriots can win their 6th ring.
I don’t know about you, but I’m a sucker for convenience. I’m on board for just about any technology that skips a line, bypasses human interaction, and/or reduces the number of steps in my purchase process.
The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas rapidly approaches, brands are knee-deep in holiday campaigns to drive sales and increase end of year revenue.
There seems to be differing beliefs about how Black Friday started. Personally, I never questioned why it was a thing until I decided to write this blog post.So for anyone intrigued, here's the evolution of Black Friday - why it came to be and how it has evolved over time.
How many times have you used your voice to communicate with technology this week? Maybe you asked Google for directions to a gas station or you told Alexa to turn down your Amazon Echo's music from the couch. Voice assistance and voice search has crept into our lives and is taking over. It's time to prepare a voice engine optimization strategy.
Since you most likely don’t have a billion-dollar marketing budget, PowerChord has put together a 2022 Smart Marketing Best Practices Infographic to help you stay top-of-mind with your potential customers without breaking the bank.
Recent data breaches, privacy regulation updates, and technology changes have made data privacy top-of-mind for many online shoppers. At the same time, advertisers leverage this customer data to create personalized, relevant content for site visitors, and to prospect for new customers using lookalike data - potential customers who have similar attributes to existing customers.
Business owners often question how to prioritize the many marketing initiatives available to them. Prioritize your Google My Business profile within your local marketing plans to reach more online shoppers. Learn three tips to maximize the impact of your Google My Business listing.
It’s astonishing how many companies throw money at their marketing campaigns without measuring the prior initiative’s reach, reception, or return on investment. The collective result of this egregious level of waste is $611 billion per year. That’s right, a whopping $611 billion per year is wasted in the US by poorly targeted digital marketing campaigns. If you are stuck in the endless loop of failed or unmeasured marketing initiatives, keep reading to learn how to leverage your existing data to drive informed decisions that will grow your business and boost your marketing department’s ROI.
Influencer marketing isn’t a new concept by any stretch. Since the late 1800s, famous figures, actors, and athletes have been featured in tv, radio, and print ads endorsing various products and services. What has changed recently is the fact that everyday people can be an influencer. Well, everyday people with a large following on a social media channel - i.e. Facebook, Instagram, Twitter, Snapchat. What makes these moms, dads, millennials, kids and even animals influencers is their ability to influence their large following to make a purchase based solely on their endorsement of a product or service.