INFOGRAPHIC: 4 Lead Metrics You Should Know How To Calculate

Lead Data Infographic

This infographic will show you how to calculate four lead metrics you can use to understand the value of each lead, as well as the value of your funnel as a whole, and dependably forecast up to 18-months, even during volatile times. Keep reading to learn 4 different ways to calculate and use lead data to drive growth.

4 Lead Metrics You Should Know How To Calculate:

  1. Costs-Per-Lead
  2. Lead Value
  3. Lead-to-Conversion Rate
  4. Lead Velocity Rate

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written by

April McCormick

April McCormick is an award-winning writer and blogger. Her work has been published in over ten countries and four languages. From books to newspapers, to print/online magazines and everything in between, you can find her work. For more about April, visit

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