INFOGRAPHIC: Influencer Marketing 101 - What It Is + How To Make It Work For You

Influencer Marketing

Nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.

Since the late 1800s, influencer marketing has been used to reach the masses in a fun, relatable way. Historically, famous figures, actors, and athletes were employed to influence the tastes and preferences of consumers, voters, and communities as a whole. Today, thanks to immense popularity of social media, everyday people can be influencers. All it takes is a large following on a social media channel - i.e. Facebook, Instagram, Twitter, Snapchat. What makes these moms, dads, millennials, kids and even animals influencers is their ability to influence a large social media following to make a purchase based solely on their endorsement.

Influencer marketing is expected to reach $16 billion in 2022. Five years ago, that number was $3 billion.

What is Influencer Marketing

Influencer marketing (IM) is a marketing campaign involving an online personality who is paid, either monetarily or with a free product, or both, to endorse a product or service.

The following infographic will teach you everything you need to know about influencer marketing, including what it is, where to start, and how to make it work for your business needs.

written by

April McCormick

April McCormick is an award-winning writer and blogger. Her work has been published in over ten countries and four languages. From books to newspapers, to print/online magazines and everything in between, you can find her work. For more about April, visit

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