With global supply-chain and inventory deficits at an all-time high, it seems intuitive to do everything you can to protect your bottom line, which usually begins with cutting back the budget everywhere possible. As we all know, marketing and advertising are usually the first to go. But what would you say if I told you the global giant Coca-Cola actually doubled down on its marketing and advertising efforts last year? 

It’s true. They did. And for one simple reason, Coca-Cola understands the importance of remaining ‘top-of-mind’ with its customers. 

In 2021, Coca-Cola doubled its marketing spend and as a result, volume growth was up 8% in its Europe, Middle East, and Africa markets, while unit case volume in Latin America also rose 8%. In North America volume growth climbed 4% and was up 3% in Asia-Pacific. Remember, these numbers occurred during some of the most volatile times we’ve seen in the business world. Marketing and advertising not only work, they are the secret to success during difficult times.

Since you most likely don’t have a billion-dollar marketing budget, PowerChord has put together a 2022 Smart Marketing Best Practices Infographic to help you stay top-of-mind with your potential customers without breaking the bank.

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