April McCormick is an award-winning writer and blogger. Her work has been published in over ten countries and four languages. From books to newspapers, to print/online magazines and everything in between, you can find her work. For more about April, visit AprilMcCormick.com
With billions of users, social advertising is a critical channel to your digital marketing strategy. ot only is it an efficient use of your budget, but it also helps increase overall engagement and conversions from your consumers.
I've been reflecting on my recent trip to Europe. My initial goal in visiting Europe was to enjoy some time off work and sight see, but I still found my curiosity for emerging tech trends peaked at times.
Whenever I see a Tesla on the road I feel like Veruca Salt from Charlie and the Chocolate Factory. Not because I want my very own fancy Model S - perse. It’s because I want to see self-driving cars everywhere, and I want everyone using them NOW.
At the risk of becoming the (m)asshole that can’t help herself from writing about a championship game when Boston is playing… this week’s Super Bowl has me thinking about more than whether the Patriots can win their 6th ring.
I don’t know about you, but I’m a sucker for convenience. I’m on board for just about any technology that skips a line, bypasses human interaction, and/or reduces the number of steps in my purchase process.
The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas rapidly approaches, brands are knee-deep in holiday campaigns to drive sales and increase end of year revenue.
There seems to be differing beliefs about how Black Friday started. Personally, I never questioned why it was a thing until I decided to write this blog post.So for anyone intrigued, here's the evolution of Black Friday - why it came to be and how it has evolved over time.
How many times have you used your voice to communicate with technology this week? Maybe you asked Google for directions to a gas station or you told Alexa to turn down your Amazon Echo's music from the couch. Voice assistance and voice search has crept into our lives and is taking over. It's time to prepare a voice engine optimization strategy.
Business owners often question how to prioritize the many marketing initiatives available to them. Prioritize your Google My Business profile within your local marketing plans to reach more online shoppers. Learn three tips to maximize the impact of your Google My Business listing.
Recent data breaches, privacy regulation updates, and technology changes have made data privacy top-of-mind for many online shoppers. At the same time, advertisers leverage this customer data to create personalized, relevant content for site visitors, and to prospect for new customers using lookalike data - potential customers who have similar attributes to existing customers.