Brands rely heavily upon their network of independent, local retailers to drive high-consideration purchase decisions, yet many localized retailer websites lack the visual identity, product information, and local purchase information to drive leads and increase revenue.
PowerChord, a leading technology, and marketing company offering digital solutions for multi-location brands, today announces the results of its first Local Retailer Audit Report. The report aggregates the audits of 49 brands representing more than 1,000 independent retailer websites conducted to evaluate the effectiveness of a given brand’s presence and information. The audits specifically looked at product listing details including promotions and rebates, brand cohesiveness, and backlinks, and results reflect the overall efficacy of branded retailer websites.
“These audits demonstrate how misinformation, online ineffectiveness, and/or brand non-compliance, on the part of the dealer, can have significant negative consequences. Ultimately, these shortcomings impact the buyer journey and stifle sales leads and purchases,” said Kevin Sabourin, Vice President of Sales at PowerChord. “In working with thousands of brands and their local retailers to address these common missteps and improve the relationship, we’ve seen a profound impact on branding and sales by enabling scalable marketing initiatives.”