Did you know cutting your time-to-contact from 30 to just five minutes after receiving a qualified lead (speedy, we know) leads to a staggering 21x increase in conversion success? Research indicates this trend continues from the moment the lead is generated until a potential customer loses interest and re-enters the larger market. For example, companies that prioritize responding to leads within the first hour they’re generated will be seven times more successful than their competitors that wait two hours before jumping on the phone.
PowerChord is so excited to get to finally announce that we won the MarTech Breakthrough Award for Best Conversion Rate Optimization Solution. (We had to keep it a secret for almost a month!) What's more, when the awards team reached out to us to let us know we won, they said over 2,900 ballots were cast and that the competition was extremely fierce for the 2022 program. So when we found out a few of the other 2022 MarTech Breakthrough winners include Nielsen, Adobe, Hootsuite, ZoomInfo, AppLovin, Integrate, and HubSpot, we were beyond ecstatic about being included in this list of major players in the global market. The complete list of 2022 MarTech Breakthrough award winners can be found here.
Leads are like fingerprints, no two are the same. Some leads come in hot read to buy, while others (most!) come in needing guidance in one form or another. Some leads may need only a little guidance before conversion while others may need a few days, weeks, or months of nurturing to convert. Whatever stage your lead may be at, there are a few tricks of the trade worth employing to ensure the lead does not get wooed away by a competitor. Below we outline a few top tips for nurturing leads until they convert, even the icy cold leads you think you'll never get to sign on the dotted line.
A solid lead automation strategy is essential for maintaining a stable sales funnel full of qualified leads. Being that PowerChord has over two decades of experience helping big brands automate their lead generation and allocation processes, we thought we'd share a few of our best tips for optimizing your lead automation efforts.
As traditional marketing funnels become more antiquated, consumers are no longer going through a singular buying journey. Instead, shoppers have evolved to find products and services in many different ways: community social groups, word of mouth, Internet searches, billboards, and banner ads.
One of the challenges businesses face is converting leads into sales. In this 30-minute webinar, we discuss the importance of following up with new leads in a timely manner, giving your leads information to get them to the next step and implementing a follow-up strategy.
Good salespeople understand the concept of a sales funnel. Great salespeople optimize their sales funnel to increase conversions. Here is a step-by-step guide to optimizing your sales funnel to close more sales and waste less time in the process.
As the pandemic and global conflicts continue to disrupt supply chains, the growing backlog of critical manufacturing materials is hitting nearly every industry. To add insult to injury, empty shelves, global instability, and inflation have accelerated changes in consumer behavior as well. The continued challenges -with no end in sight - are making it more important than ever for companies to fully support channel partners through honest communications and effective expectation management.
Exceptional emails are personalized, informative, and engaging: the trick is achieving all three without being too wordy, unprofessional, or sounding like a regurgitated template. The following tips will help you craft the perfect email headed by a standout subject line.
In an environment hyper-focused on providing the best possible customer journey, automating and optimizing your lead lifecycle from beginning to end is mission-critical. This article is a complete walkthrough of lead management best practices, from lead generation through to post-sale customer relationship management.
A successful growth business strategy is dependent on turning leads into sales. Analyzing the leads you receive is critical to optimize your lead nurturing strategy and increase sales. Targeted local digital marketing campaigns and technology platforms make it easy to track leads and gain data insights to build long-lasting relationships with your customers.
The amount of research readily available on the benefits of minimizing inbound lead time-to-contact to maximize sales seems almost endless. Just like the early bird gets the worm, the early salesperson gets the sale. Did you know 78% of sales go to the first person to contact a lead? It’s true. What about the fact that sales conversions increase by 391% when inbound leads are contacted within the same minute they are generated? Speed is clearly key when leads are received.
Lead management is typically defined as a set of systems and practices designed to generate new potential business clients, typically generated through a variety of corporate marketing campaigns, sales outreach, or networking programs. The goal of an effective lead management initiative is to generate new business revenue, increase the brand’s visibility, and improve the general attitudes of any potential clients and the public on how they view the brand. While this sounds simple, it’s very common for companies to have no practices in place to properly manage their leads, causing sales to spend an excess amount of time finding a qualified lead.
During times of volatility and uncertainty in the global business market or even just your specific industry, finding a grounding path to success is crucial. While some businesses will rely solely on industry-standard revenue-based metrics, the smart marketing team is shifting its focus to sales metrics for the winning solution. By closely monitoring month-over-month data points, you can take actionable steps immediately to ensure a favorable revenue growth trajectory throughout the foreseeable future. One of the best sales-based metrics available for maintaining the growth and stability of your business is by calculating your current pipeline’s Lead Velocity Rate (LVR).
Exceptional salespeople understand the importance of keeping their sales funnel up-to-date and accurate. The time and effort it traditionally takes to make those updates is the issue. Just this one simple feature has completely changed how our dealers operate for the better, and we are incredibly proud of that.
This infographic will show you how to calculate four lead metrics you can use to understand the value of each lead, as well as the value of your funnel as a whole, and dependably forecast up to 18-months, even during volatile times. Keep reading to learn 4 different ways to calculate and use lead data to drive growth.