Consumers have many options for products when they research online, so the price is no longer the sole differentiator in your customer’s decision process and the focus has shifted to the overall experience customers receive. The perception consumers have of your business is driven through multiple touchpoints and interactions from their initial stage of research and throughout their purchasing journey. By connecting with your customers, providing valuable information, and embracing innovation, your business can stand out from the competition, attract customers, and gain market share.
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