What if we told you actionable data, authentic connections, and industry-leading customer experiences could be a quick chat away? Conversational marketing is the quick and cost-effective key to eliminating marketing guesswork, improving your sales teams’ conversion rate, and engaging your customers in 2023 and beyond. Have you started the conversation about conversational marketing?

The concept of increasing conversion rates can have sales salivating but send leadership running to the hills.It’s always a good idea in theory but rarely applied with the right strategy. But there are a few tips and tricks that can help any marketer on any budget elevate their conversion game.

Close, but no cigar. The idea of AI is accepted by most. But when one tries to imbue human characteristics into an AI or bot and they don't quite hit the mark, the customer's comfort level drops. Interactions that are close-but-not-quite-lifelike raise expectations for our brain, and when those expectations are not met, our brains switch to ‘not OK’ - it feels somehow off, alienating… uncanny. So how do you enhance the customer's experience and ensure automation is likely to be successful?

As nice as it would be for customers to follow your perceived touch-points, customers often operate on initial impulses prompted by unplanned moments of opportunity. Something breaks, they need to fix it. They see a neighbor with an epic lawn mower and have to have one. What are the pain moments, or need-points that bring on the urge for your customers to make a purchase?

The pandemic has completely changed how we interact with people personally and professionally, from remote working to online shopping, isolated living, and personal relationships. Is it really even any surprise conversational marketing is taking the lead in many 2022-23 marketing strategies? We all need human interaction, even if it is artificial. Below is a refresher course in relationship building and a few tips for building lasting bonds and repeat business.

These are unprecedented times and manufacturers and dealers are wondering what the “new normal” will look like. The Great Recession changed our financial habits and COVID-19 could have a broader effect.

Product roadmaps are a cornerstone of product-driven organizations and help bring focus across the company to priority items. Here's how to create one

Streamlining a marketing strategy towards a more global audience is a significant undertaking that demands much more than simple language interpretation skills.

Brands are not only competing for market share, but they also rely on their local dealers to offer their products online. This raises the question of, how well-versed and committed are the dealers in handling their own digital presence?

Not all leads are created equal - early-stage leads may take more attention to finalize their decision. Here are tactics to warm them toward purchasing.

We all have goals, but successfully accomplishing our goals can be a challenge for many of us. The key? Making sure your goals are SMART.

The entirety of user experience can seem daunting to try to implement. However, four proven strategies will take your brand’s user experience to the next level:=. In this blog, we'll discuss the first two.

In part one of this series, we shared how user experience is a part of customer experience and two strategies for great customer experiences. Here, we'll detail two more strategies that will keep your customers coming back. Let's dive in!

By connecting with your customers, providing valuable information, and embracing innovation, your business can stand out from the competition, attract customers, and gain market share. Here are key ways to connect with customers that count toward your overall brand experience.

Despite an investment of time and resources to generate leads, only half of all leads are actually contacted. Capitalize on the momentum of your marketing tactics by implementing lead management best practices to significantly impact your sales.‍

Savvy marketers are abandoning the traditional sales funnel, and instead are taking advantage of a Marketing Flywheel to attract, engage and delight potential customers.

Heather Houston, Senior Account Manager, shares her insights on communicating effectively, in and out of the office.

As the E3 conference winds down, here's what marketers in every vertical can learn from the video game industry.

Do you ever find yourself drawn to people who emit confidence - people who are self-aware and have a very clear understanding of who they are in themselves?

We can't believe it's already been a month since we hosted the 4th biennial Digital Summit.

Historically speaking, brand marketing and politics get along as well as I do with an early morning alarm - AKA: they don’t, or rather - they didn’t.

You may already know Google reviews are one of the best online tools for converting information gatherers into customers, but did you know Google reviews also affect a business's internet ranking? It’s true. For example, the businesses you see listed in the coveted Google Map Pack are in that spot not because they paid to be there but because they earned the right to be there by having more four- and five-star reviews than their competitors.

Online shopping boomed in 2020 - but what does this mean for in-store shopping?

Our predictions for 2021 shopping trends included virtual customer experiences, an emphasis on local marketing, and omnichannel shopping as key areas of focus within your marketing plans.

As in most business partnerships, it really flourishes when both parties are successful. Here are three ways your PowerChord co-branded dealer site benefits your business and how you can strengthen the valuable partnership you have with your brands.

The following infographic will teach you everything you need to know about influencer marketing, including what it is, where to start, and how to make it work for your business needs.

The events of 2020 affected schools, the job market and even supply chains. Whether it was an increase in demand or a supply chain issue, many businesses find themselves with low inventory and wondering if advertising makes sense. It’s a good question to ask because advertising’s main purpose is to drive interest and eventually sell products. However, advertising plays an important role even when supplies are low.

As the world emerges from the many setbacks caused by the pandemic, your smart marketing efforts will play a significant role in what sets you apart from the competition. Here are 3 tips to help you offer a great customer journey from beginning to end, without decimating your bottom line.

In an environment hyper-focused on the customer journey and gold standard retention, it's more important than ever to revisit your current practices and policies to ensure they are fully optimized. The following 15 customer relationship management best practices will help you hone in on each touchpoint to help keep your customer base and business thriving.

In an environment where technology is the driving force behind nearly all business practices, sales and marketing teams have come to rely on technology for almost every facet of their day-to-day initiatives - CRM software, Website management, sales analytics, lead management, social media… the list is truly endless. When considering all that is transpiring, at what seems like the speed of light, PowerChord realized there was a need to start an intelligent, thoughtful conversation about emerging Martech game-changers. 

Did you know 81% of your customers conduct online research before making a purchase? Additionally, 73% of all retail shoppers use multiple channels to research products and make a purchase. It’s abundantly clear that today’s consumers are finding information and making purchases on multiple channels, so if you aren’t present on those channels, then you’re missing the opportunity to engage with your customers. So what’s the answer? How do you reach your customers on multiple channels in a smart, engaging way?‍Two words: Content Marketing (CM)‍Content marketing employs multiple channels to attract, engage, and retain potential and current customers. Don’t let the word ‘content’ throw you, CM isn’t only about writing content. Over the past few years, content marketing has ballooned into a beast that encompasses many different forms of inbound marketing tactics on multiple channels. Keep reading for a step-by-step guide to creating a winning content marketing strategy to help reach and retain your customers in a fun, friendly, and informative way.

Don't let stagnant inventory slow you down. Take advantage of this downtime by doing a full health check on your business. Follow this step-by-step plan to nurture strong relationships with your customers and employees to help carry them through these tough times and ensure that you have a healthy business for years to come.