Digital Solutions for Brands with Dealer Networks

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When navigating the marketing minefield, the only way to be safe is to stand still.  Of course, in an industry that is rapidly evolving and expanding, standing still means being left behind.  Whether you want to learn from the mistakes of those who have gone before you, or you just need to console yourself after […]

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$25 billion in co-op funds go unused in any given year – is that number staggering to anyone else? Ever wonder how brands successfully offer co-op programs that dealers say “yes” to? Co-op funds are a valuable asset to growing sales and increasing awareness for not only your brand but also for your participating dealers. Yet, […]

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For manufacturers that rely on independent sales channels to sell their products, understanding the role of search engine optimization (SEO) in your dealer marketing strategy is crucial to connecting shoppers to their nearest dealers and winning the online moments that matter.   How Local SEO Can Impact Your Brand 82% of us are turning to […]

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The truth is, most successful manufacturers aren’t building websites for their dealers in-house. They’ve learned (sometimes the hard way) that they get the most bang for their buck and see the most local success when they look to professionals outside their organization to create and maintain a branded, local, online presence. And after doing this for more […]

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In our last blog, we provided an overview of digital trends that have been gaining momentum among brands and their dealer networks.  Today, we are expanding on one of those trends: the Clicks to Bricks movement.   The Clicks to Bricks Movement If you are unfamiliar with the term, the Clicks to Bricks movement refers […]

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“One of the things that is really nice about the PowerChord sites is that when we’re running a brand campaign, we can bring it all the way down to the individual PowerChord dealership.” Jackson D’Armond, STIHL INCORPORATED, USA

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