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PowerChord’s New Platform to Transform Multi-Location Sales

Posted by admin

PowerChord, Inc. is pleased to announce the launch of the newest version of their multi-location, customer engagement Platform – built specifically to transform how brands drive local sales.

With a newly refined user interface, PowerChord’s intuitive, cloud based software boasts easy-to-use navigation and a comprehensive multi-location management hierarchy. The enhanced Platform offers a growing library of software integrations, digital marketing capabilities and reporting features that provide brands an in-depth analysis of their consumers’ path to purchase.

A leader in the SaaS industry, PowerChord provides businesses like STIHL, Inc., Club Car, Ariens and Gravely with an integrated suite of products and services to control their brand, engage customers, and drive revenue through local sales channels. In addition to the Platform expansion, PowerChord customers will continue to experience upgrades to the company’s legacy software, ensuring all clients receive innovative and customizable solutions for their brand.

New customer ODES UTVS, a rapidly growing UTV brand known for quality, innovative design and best in class service, recently selected the PowerChord Platform to help drive sales and expand engagement throughout their global dealer network.

“We are excited about the partnership with PowerChord and see their Platform as another tool we can provide our dealers to increase ODES UTVS sales and brand loyalty. Working with PowerChord enables us to connect directly to our customers, while still driving local sales through our dealers,” said Mike Smith, President of ODES UTVS.

The new Platform will also provide ODES UTVS, and all PowerChord clients, with the ability to control their brand at the local level – ensuring content, messaging, and pricing is always consistent and optimized at every customer touchpoint. PowerChord’s comprehensive technology has proven critical to expanding multi-location market opportunity, generating targeted local results for global brands.

“Knowing ODES UTVS’ commitment to providing quality products and services, we’re proud to be at the cornerstone of their foundation for an equally high caliber consumer experience,” said PowerChord CEO, Lanny Tucker. “Through the exciting launch of this new Platform, we look forward to providing all of our clients with a competitive advantage that fosters growth and maximizes value.”

PowerChord, Inc. Announces the Hire of New CEO, Lanny Tucker

Posted by Jennifer Erickson

PowerChord, Inc. today announced the appointment of Lanny Tucker as their new Chief Executive Officer. Tucker will succeed PowerChord founder and visionary, Patrick Schunk, who will assume the role of Chief Strategy Officer and continue to serve as Chairman of the board.

Tucker was previously the Senior Vice President of Sales and Marketing for Channel Intelligence, a Florida-based, global technology company that was acquired by Google in 2013 for its products and services that optimized the online and local sales process connecting consumers, brands, and multi-channel retail solutions.

With more than 35 years of leadership and sales experience, Tucker has held roles with The Benchmark Group, Car Parts Technologies, ProSoft, and Hewlett Packard, while also founding a successful consulting firm that helped global and mid-market companies pioneer new markets and launch new products.

As the new CEO of PowerChord, he will focus on accelerating growth, expansion of value and digital product innovation for the world’s leading brands, ensuring the company’s commitment to delivering the highest level of service to new and existing clients.

“I’m honored to have the opportunity to lead the PowerChord organization into this next phase of business and believe that my investment in people, processes, and technology will provide a strong foundation for us to move into new markets and strategically enhance our positioning as an industry leader” said Tucker.

Moving to Chief Strategy Officer will allow founder, Patrick Schunk to spend more time on product development and new feature sets. “I wanted to get back to working directly with our development team on products and innovation for driving client business. Lanny brings vast experience to PowerChord and will provide that freedom for me” said Schunk.

PowerChord, a leading multi-location customer engagement Platform for controlling brands and driving revenue, was recently named a 2015 BIA/Kelsey GOLOCAL award winner and recognized as one of the Deloitte Technology Fast 500 companies. PowerChord currently operates in 17 countries with employees based across the United States and in Europe.

Meet the Newest Additions to our Team

Posted by Jennifer Erickson

Dave Collins

Director of Quality

As Director of Quality assurance teams to preserve the integrity of all PowerChord products and seamlessly integrate our solutions for clients around the globe.

With brand consistency being of the utmost importance to our customers, Dave’s primary focus is ensuring that our powerful applications enable a universal brand experience at every touchpoint along the consumer path to purchase.

From: The South (I love jambalaya)

Background: After spending the past 20 years working for software companies like Microsoft, Sierra, and CCP, Dave has extensive experience in quality assurance, engineering, and product management. A proven team leader, he’s instrumental to the management of our day-to-day product operations.

Fun Fact: I’ve worked on more video games than most people have played.

Adam Allison

Product Manager

As a Product Manager, Adam works alongside our executive and development teams to research, gather, and produce all requirements for the products within the PowerChord Platform. His focus is to ensure that all products features and enhancements fit the needs of our customers and the consistency of their brand.

From: Chicago, Illinois

Background: With an MBA from the University of Alabama, Adam has spent his career managing projects for the technology industry. Over the years, he’s gained a wide range of experience in strategic operational and IT planning, aligning those skills with his efforts to consistently increase efficiency and growth.

Fun Fact: I’ve traveled to every continent.

Ben Dundas

SEO Specialist

Ben is responsible for the development of universal, mobile, and local search engine optimization strategies for PowerChord’s clients.

From: Palm Harbor, Florida

Background: Having worked with local businesses his entire career, Ben has extensive experience in search engine optimization, search engine marketing and website development. He places a large focus on the efficient use of all three to produce the highest and most effective return on marketing investment.

Fun Fact: My favorite movie is Rudy, which ironically ended up being my nickname in college.

PowerChord Named a Top 200 Company by the TBBJ

Posted by Roger West

PowerChord, Inc. has recently been named to the Tampa Bay Business Journal (TTBJ)’s Top 200 List.

Formerly comprised of only 100 businesses, the 2015 list now includes the top 200 largest, privately held companies headquartered in the Tampa Bay area. With a combined revenue of $59.3 billion in 2014, the list includes a large variety of industries, ranging from marketing to retail to automotive.

PowerChord, a leading digital brand management firm that helps control branding and drive revenue through multi-location channels, was recently also ranked as the 36th Fastest Growing Company in the Tampa Bay area by the TBBJ and has plans for growth as they continue their expansion into Europe.

“It’s an honor to be recognized as a business that has a substantial impact on the growth of the local community and the St. Pete/Tampa Bay economy” said Mark Regan, PowerChord’s President.

The annual TBBJ Top 200 list will be ranked in order of the top businesses at the TBBJ event on December 3, 2015.

PowerChord Leaders Named Finalists in the 2015 TBTF Industry Achievement Awards

Posted by Roger West

PowerChord, Inc. is proud to announce that Chief Technology Officer, Peter Quintas, and Director of Engineering (Product), Aaron Greenlee, have been selected as finalists for the 2015 Tampa Bay Technology Forum’s Industry Achievement Awards.

Quintas is one of three finalists in the CTO/CIO of the Year category and Greenlee is a finalist in the Emerging Technology Leader of the Year (ages 31-40) category. Both awards recognize individuals who have made a significant and positive impact on their firm and the technology industry.

Leading PowerChord’s IT and Engineering teams, Quintas and Greenlee have made large strides to evolve the company’s products and services into a robust and innovative product suite, helping to position PowerChord as a technology leader in their field.

“What sets these individuals apart, and makes them such an asset to our company, is that they are more than technology leaders – they are business mined, marketing conscious, and relentlessly focused on providing the most scalable and effective solutions possible” said Mark Regan, PowerChord’s President.

The award winners will be announced at the 12th Annual TBTF Industry Achievement Awards Gala on Friday, November 6th at the A La Carte Event Pavilion in Tampa, Florida.