Digital Solutions for Brands with Dealer Networks

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When navigating the marketing minefield, the only way to be safe is to stand still.  Of course, in an industry that is rapidly evolving and expanding, standing still means being left behind.  Whether you want to learn from the mistakes of those who have gone before you, or you just need to console yourself after […]

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$25 billion in co-op funds go unused in any given year – is that number staggering to anyone else? Ever wonder how brands successfully offer co-op programs that dealers say “yes” to? Co-op funds are a valuable asset to growing sales and increasing awareness for not only your brand but also for your participating dealers. Yet, […]

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PowerChord today announced that ODES Industries, the world’s best value UTV brand, has reported a significant rise in local leads and conversions with PowerChord’s digital solutions for brands that sell through dealer networks. Originally partnering with PowerChord in 2016, ODES Industries recognized the importance of working with their dealers to attract and convert interested local […]

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For manufacturers that rely on independent sales channels to sell their products, understanding the role of search engine optimization (SEO) in your dealer marketing strategy is crucial to connecting shoppers to their nearest dealers and winning the online moments that matter.   How Local SEO Can Impact Your Brand 82% of us are turning to […]

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The truth is, most successful manufacturers aren’t building websites for their dealers in-house. They’ve learned (sometimes the hard way) that they get the most bang for their buck and see the most local success when they look to professionals outside their organization to create and maintain a branded, local, online presence. And after doing this for more […]

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“One of the things that is really nice about the PowerChord sites is that when we’re running a brand campaign, we can bring it all the way down to the individual PowerChord dealership.” Jackson D’Armond, STIHL INCORPORATED, USA

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