Digital Marketing and Lead Generation

Generate leads and connect with local audiences on every platform.

Global Tactics, Applied Locally

When consumers shop for your products, they’re conducting detailed online research, weighing their options, and comparing you against your competitors. Make sure that when they’re looking, you’re the first brand—and the best brand—they see.

1

Centralized digital marketing strategy

2

Target and convert consumers searching for products and services locally

3

Scalable approach across platforms that drives conversions locally

Paid Search & Social Advertising

Making your digital footprint search engine ready is so much more than sticking keywords on a page and boosting a post on social media. We provide scalable, actionable tactics for advertising on Google, Facebook, Instagram, LinkedIn, and other platforms with local leads in mind.

1

Enhanced targeting with dealer location tagging to support lead generation campaigns

2

PowerChord paid search brings in 52% higher CTRs than industry benchmarks

3

PowerChord paid social increases conversion rates by as much as 200%

Display & Video Advertising

Photos, video, and audio help your brand stand out across the web. Impactful visuals and laser-focused local targeting help boost conversion rates and brand engagement.

1

Enhance multichannel strategy with powerful visuals

2

Create, place, and leverage visual ad formats to improve brand recall

3

PowerChord display ads beat benchmark click-through rates by 22%

Dealer-tagged remarketing

Remarketing helps ensure that your first impression isn’t your only one, serving ads to customers that have demonstrated an interest in your brand. We take it one step further with local dealer tagging, making sure that customers are connecting with the specific locations in their area where they’ll be able to make a purchase.

1

Capitalize on moments of intent and lost purchases

2

Serve specific offers to previously qualified leads

3

Connect customers directly to their local dealership

Our Partners

AvalaraBazaar VoiceBingCriteoDomoDoubleClick SearchFacebookGoogle AdWordsGoogle AnalyticsHuluiHeart MediaMax PointPandoraPayPalPlacedRed LetterRocket FuelSilver PopSpotifyStrike SocialThink NearYahoo Bing NetworkYahoo GeminiYoutubeZyp Media

Frequently Asked Questions

What role does digital marketing play in my PowerChord strategy?

Your PowerChord sites are optimized to help you collect and convert leads - but they can only do this if there is traffic being directed to those sites.


Digital marketing pushes interested shoppers to their local dealer's site - using any number of methods.

If you've got a digital marketing team in-house, or if you work with an agency to do your digital marketing - then you're all set! If not, PowerChord offers digital marketing services as a complement to the Platform.

How does PowerChord generate leads for my locations?

Our client services specialists work directly with your dealers for a smooth onboarding process. We then tailor digital marketing campaigns with layered location targeting that drives local leads to your dealers branded site.

Does PowerChord support multichannel lead generation?

Of course!


When marketing your products, you need to be seen. It's all about being in the right place at the right time.

So whether you market on Google, Bing, YouTube, Facebook, or Instagram, PowerChord is here to aggregate leads from those sources and make sure your shoppers are connected with a local reseller to close the sale.

What types of digital marketing services do you provide?

PowerChord is a lead gen powerhouse offering a wide array of digital marketing services that complement the PowerChord platform. These include: Paid Search, Paid Social, Display Advertising, Localized Marketing, and Video Advertising.

I have a digital media agency already. Do I need PowerChord too?

PowerChord encourages collaboration with other digital media agencies! The services we provide are a complement to most agencies, thus delivering even more value to the client. Most brands work with PowerChord because of our experience with multi-networks and local marketing. PowerChord’s expertise in lower-funnel lead gen on a local level, delivering high ROI on your marketing spend, works well with other agency services.

Related Blogs

Customer need points
Customer Mapping Touch-points vs. Need-points
As nice as it would be for customers to follow your perceived touch-points, customers often operate on initial impulses prompted by unplanned moments of opportunity. Something breaks, they need to fix it. They see a neighbor with an epic lawn mower and have to have one. What are the pain moments, or need-points that bring on the urge for your customers to make a purchase?
Read More
Clickable arrow button to read more
Blog Image
How to Optimize Your Remarketing Strategy
When search engine advertising and display advertising are used together, they help you get even better results by targeting your customer from multiple angles. Remember consumers are always researching and being shown brands as they navigate online. Seeing your display ad will make it easier for the customer to remember your business when it’s time to make a purchasing decision and they start searching more directly for your product, service or business.
Read More
Clickable arrow button to read more
Employee social media strategy
Create An Employee-Driven Social Media Strategy
A major trend taking over within large and small companies is a program that encourages employees to engage with the company on social media through social posts on their own channels. The programs are designed to help employees not only help the company increase reach, but also the employees as well. Through the creation of company-provided targeted social messaging that employees post on their own social channels, the company gains exposure and so do the employees. It's a win-win for all involved. Below are a few tips and tricks to get you well on your way to creating a winning employee-driven social media strategy.
Read More
Clickable arrow button to read more