Scale Local Dealer Marketing

When it comes to building awareness, managing your brand is equally as important as marketing your brand. PowerChord’s Digital Marketing services integrate directly into your Digital Storefronts to create local campaigns that drive online traffic and qualified leads.

Using hyper-targeted digital media strategies such as local search, social, email and display, we turn national ad campaigns into personalized dealer campaigns that connect your consumers to the dealer nearest to them.

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HOW OUR DIGITAL MARKETING STRATEGY WORKS

Local Visibility

Answer online questions, such as “where to buy” or “dealer near me” with PowerChord’s Advanced SEO strategies to win more online traffic and in-store visits for your dealer network.

Local Email Strategy

Use targeted email messaging to automate local dealer marketing and cultivate personalized dealer-to-consumer relationships – increasing online engagement and powering brand loyalty.

Local Marketing & Advertising

Allocate marketing budgets with your most interactive media channels to scale brand-controlled marketing strategies and engage shoppers with relevant local ad content.

Local Campaign Measurement

Drive local sales and incremental reach by measuring online campaigns and search results to effectively target local prospects at the exact moment they’re looking to purchase.

Digital Marketing
	Brand Awareness	Online Interactions	Leads & Conversions
Digital Marketing	Best Strategies	Best Strategies	Best Strategies
Advanced SEO	Brand Awareness:	Online Interactions:	Leads & Conversions:
^{Management of organic websites and web networks through proprietary and third party tools, such as Google Analytics, Webmaster Tools and Screaming Frog.}
Paid Search	Brand Awareness:	Online Interactions:	Leads & Conversions:
^{Management of third party search engines, such as Google, Yahoo, Bing, to drive contextual and images based ads.}
Display	Brand Awareness:	Online Interactions:	Leads & Conversions:
^{Management of third party content publishers, such as Google, Thinknear, MaxPoint and Private Content Networks, to drive contextual and image based ads.}
Remarketing/Retargeting		Online Interactions:	Leads & Conversions:
^{Management of third party content publishers, such as Google, Criteo, and Private Content Networks, to drive contextual and images based ads to consumers who previously interacted with website, social or email messages.}
Digital Audio	Brand Awareness:	Online Interactions:
^{Management of third party vendors, such as Spotify, Pandora, Iheartradio, to drive audio and image overlay based ads.}
Digital Video	Brand Awareness:	Online Interactions:
^{Management of third party vendors, such as Google, Youtube, Admedia, to drive video and images overlay based ads.}
Social	Brand Awareness:	Online Interactions:	Leads & Conversions:
^{Management of third party social networks, such as Snapchat, Facebook, Twitter, Pinterest, Linkedin and Instagram, to drive audio and image overlay based ads.}
Email	Brand Awareness:	Online Interactions:	Leads & Conversions:
^{Management of email messaging through proprietary and third party platforms.}