Lead Distribution and Management

Connect customers with local dealers to build brand loyalty.

Capture and Automatically Distribute Leads to Local Dealers

With PowerChord, each dealer’s site is optimized with numerous custom calls-to-action to turn site visitors into sales leads. The platform can be configured to aggregate leads captured from other digital advertising channels and deliver those leads to dealers alongside your PowerChord leads.

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Lead forms can be customized by page to always collect contextually-relevant information

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Measure lead trends by page to optimize content across all sites

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Quick contact is key to closing a sale—leads are instantaneously delivered to the dealer

Empower Your Network to Turn Leads Into Sales

Each dealer has access to lead management tools to manage their local sales funnel.

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All employees at a dealership can access lead information to expedite first contact and increase the likelihood of a sale

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Leads progress through sales funnel statuses—dealers can add notes so everyone stays on the same page

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Lead reporting rolls up through your organization, so your sales leadership can easily monitor progress across all of the locations

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Our Partners

AvalaraBazaar VoiceBingCriteoDomoDoubleClick SearchFacebookGoogle AdWordsGoogle AnalyticsHuluiHeart MediaMax PointPandoraPayPalPlacedRed LetterRocket FuelSilver PopSpotifyStrike SocialThink NearYahoo Bing NetworkYahoo GeminiYoutubeZyp Media

Frequently Asked Questions

Who controls the leads as they come in?

That’s up to you. Most of the brands we work with leave lead management directly in the hands of their dealers.

Incoming leads are automatically distributed to a dealer that’s local to that shopper. Notifications are generated for the dealer and for the upstream members of your organization, such as sales managers or regional supervisors so that everyone has insight into the lead.

From there, the dealer or anyone upstream can use the CRM features within the platform to manage the leads, working them through your brand’s defined funnel towards a sale.

We also integrate with third-party CRMs, so if your brand wants to monitor leads within a system already in use - we can accommodate that!

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