PowerChord Blog

The concept of increasing conversion rates can have sales salivating but send leadership running to the hills.It’s always a good idea in theory but rarely applied with the right strategy. But there are a few tips and tricks that can help any marketer on any budget elevate their conversion game.

Close, but no cigar. The idea of AI is accepted by most. But when one tries to imbue human characteristics into an AI or bot and they don't quite hit the mark, the customer's comfort level drops. Interactions that are close-but-not-quite-lifelike raise expectations for our brain, and when those expectations are not met, our brains switch to ‘not OK’ - it feels somehow off, alienating… uncanny. So how do you enhance the customer's experience and ensure automation is likely to be successful?

Did you know cutting your time-to-contact from 30 to just five minutes after receiving a qualified lead (speedy, we know) leads to a staggering 21x increase in conversion success? Research indicates this trend continues from the moment the lead is generated until a potential customer loses interest and re-enters the larger market.‍ For example, companies that prioritize responding to leads within the first hour they’re generated will be seven times more successful than their competitors that wait two hours before jumping on the phone. 

As nice as it would be for customers to follow your perceived touch-points, customers often operate on initial impulses prompted by unplanned moments of opportunity. Something breaks, they need to fix it. They see a neighbor with an epic lawn mower and have to have one. What are the pain moments, or need-points that bring on the urge for your customers to make a purchase?

PowerChord is so excited to get to finally announce that we won the MarTech Breakthrough Award for Best Conversion Rate Optimization Solution. (We had to keep it a secret for almost a month!) What's more, when the awards team reached out to us to let us know we won, they said over 2,900 ballots were cast and that the competition was extremely fierce for the 2022 program. So when we found out a few of the other 2022 MarTech Breakthrough winners include Nielsen, Adobe, Hootsuite, ZoomInfo, AppLovin, Integrate, and HubSpot, we were beyond ecstatic about being included in this list of major players in the global market. The complete list of 2022 MarTech Breakthrough award winners can be found here.

When search engine advertising and display advertising are used together, they help you get even better results by targeting your customer from multiple angles. Remember consumers are always researching and being shown brands as they navigate online. Seeing your display ad will make it easier for the customer to remember your business when it’s time to make a purchasing decision and they start searching more directly for your product, service or business.

Leads are like fingerprints, no two are the same. Some leads come in hot read to buy, while others (most!) come in needing guidance in one form or another. Some leads may need only a little guidance before conversion while others may need a few days, weeks, or months of nurturing to convert. Whatever stage your lead may be at, there are a few tricks of the trade worth employing to ensure the lead does not get wooed away by a competitor. Below we outline a few top tips for nurturing leads until they convert, even the icy cold leads you think you'll never get to sign on the dotted line.

The pandemic has completely changed how we interact with people personally and professionally, from remote working to online shopping, isolated living, and personal relationships. Is it really even any surprise conversational marketing is taking the lead in many 2022-23 marketing strategies? We all need human interaction, even if it is artificial. Below is a refresher course in relationship building and a few tips for building lasting bonds and repeat business.

A major trend taking over within large and small companies is a program that encourages employees to engage with the company on social media through social posts on their own channels. The programs are designed to help employees not only help the company increase reach, but also the employees as well. Through the creation of company-provided targeted social messaging that employees post on their own social channels, the company gains exposure and so do the employees. It's a win-win for all involved. Below are a few tips and tricks to get you well on your way to creating a winning employee-driven social media strategy.