Blog

Consumers everywhere are experiencing the reality of low product availability across multiple industries, including cars, homes, home improvements, and more. While most customers understand the situation, it’s important to continue marketing and sales efforts to keep businesses growing despite the impact of low inventory.

Our predictions for 2021 shopping trends included virtual customer experiences, an emphasis on local marketing, and omnichannel shopping as key areas of focus within your marketing plans.

Right now, one of my favorite hashtags is #ExpectationVsReality.

Savvy marketers are abandoning the traditional sales funnel, and instead are taking advantage of a Marketing Flywheel to attract, engage and delight potential customers.

No matter how often I remind myself that no one is perfect, I still find myself comparing my reality to the unattainable perfections projected online. I'm most guilty of this in my career.

It’s that time of year at my household. The Christmas tree is up. The cupboard is stocked with hot chocolate. And *drum roll please* the carpets are sparkling clean.

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs.

As traditional marketing funnels become more antiquated, consumers are no longer going through a singular buying journey. Instead, shoppers have evolved to find products and services in many different ways: community social groups, word of mouth, Internet searches, billboards, and banner ads.

Many of us are now working remotely or have fluid work-from-home arrangements. These situations have made evident how important effective communication is and how much it impacts every interaction we have.