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A successful growth business strategy is dependent on turning leads into sales. Analyzing the leads you receive is critical to optimize your lead nurturing strategy and increase sales. Targeted local digital marketing campaigns and technology platforms make it easy to track leads and gain data insights to build long-lasting relationships with your customers.

PowerChord, a leading technology, and marketing company offering digital solutions for multi-location brands, today announces the results of its first Local Retailer Audit Report.

By presenting co-branded banner ads to previous site visitors as they browse other parts of the web, remarketing helps you gain exposure and become more recognizable to your target audience.

Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate your message—helping you stand out in a cluttered landscape

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs.

Consumers increasingly look to social media for recommendations and ratings on local businesses. Here's how to leverage that trust.

Leadership training is important for a number of reasons, one being the strong impact your leaders have on their teams and the overall organization. You entrust people to guide your employees through tough times, to mentor them through growth opportunities, and hold them accountable while they complete their annual goals. How are you providing them the tools to make them stronger leaders?

Despite an investment of time and resources to generate leads, only half of all leads are actually contacted. Capitalize on the momentum of your marketing tactics by implementing lead management best practices to significantly impact your sales.‍

It's no surprise that 2020 has been a unique year for all of us, no matter what industry we are in. It has not only impacted the business and the market, but also our people and our teams. Keeping engagement alive during a pandemic is not has not been easy.