PowerChord Blog

When search engine advertising and display advertising are used together, they help you get even better results by targeting your customer from multiple angles. Remember consumers are always researching and being shown brands as they navigate online. Seeing your display ad will make it easier for the customer to remember your business when it’s time to make a purchasing decision and they start searching more directly for your product, service or business.

Leads are like fingerprints, no two are the same. Some leads come in hot read to buy, while others (most!) come in needing guidance in one form or another. Some leads may need only a little guidance before conversion while others may need a few days, weeks, or months of nurturing to convert. Whatever stage your lead may be at, there are a few tricks of the trade worth employing to ensure the lead does not get wooed away by a competitor. Below we outline a few top tips for nurturing leads until they convert, even the icy cold leads you think you'll never get to sign on the dotted line.

The pandemic has completely changed how we interact with people personally and professionally, from remote working to online shopping, isolated living, and personal relationships. Is it really even any surprise conversational marketing is taking the lead in many 2022-23 marketing strategies? We all need human interaction, even if it is artificial. Below is a refresher course in relationship building and a few tips for building lasting bonds and repeat business.

A major trend taking over within large and small companies is a program that encourages employees to engage with the company on social media through social posts on their own channels. The programs are designed to help employees not only help the company increase reach, but also the employees as well. Through the creation of company-provided targeted social messaging that employees post on their own social channels, the company gains exposure and so do the employees. It's a win-win for all involved. Below are a few tips and tricks to get you well on your way to creating a winning employee-driven social media strategy.

As the pandemic and global conflicts continue to disrupt supply chains, the growing backlog of critical manufacturing materials is hitting nearly every industry. To add insult to injury, empty shelves, global instability, and inflation have accelerated changes in consumer behavior as well. The continued challenges -with no end in sight - are making it more important than ever for companies to fully support channel partners through honest communications and effective expectation management. 

Conversational marketing is the process by which you to meet your customers where they are in the buying process to provide real-time answers to their questions or any other information they may need. The pandemic has pushed the need for conversational marketing to the forefront of every major brand’s go-to marketing strategy for one simple reason; it creates a more personalized experience for the customer, which can often lead to increased conversions and customer loyalty.

Did you know 81% of your customers conduct online research before making a purchase? Additionally, 73% of all retail shoppers use multiple channels to research products and make a purchase. It’s abundantly clear that today’s consumers are finding information and making purchases on multiple channels, so if you aren’t present on those channels, then you’re missing the opportunity to engage with your customers. So what’s the answer? How do you reach your customers on multiple channels in a smart, engaging way?‍Two words: Content Marketing (CM)‍Content marketing employs multiple channels to attract, engage, and retain potential and current customers. Don’t let the word ‘content’ throw you, CM isn’t only about writing content. Over the past few years, content marketing has ballooned into a beast that encompasses many different forms of inbound marketing tactics on multiple channels. Keep reading for a step-by-step guide to creating a winning content marketing strategy to help reach and retain your customers in a fun, friendly, and informative way.

You may already know Google reviews are one of the best online tools for converting information gatherers into customers, but did you know Google reviews also affect a business's internet ranking? It’s true. For example, the businesses you see listed in the coveted Google Map Pack are in that spot not because they paid to be there but because they earned the right to be there by having more four- and five-star reviews than their competitors.

The following infographic will teach you everything you need to know about influencer marketing, including what it is, where to start, and how to make it work for your business needs.