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Consumers everywhere are experiencing the reality of low product availability across multiple industries, including cars, homes, home improvements, and more. While most customers understand the situation, it’s important to continue marketing and sales efforts to keep businesses growing despite the impact of low inventory.

Local Business Woman

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Local Business Woman
Nurturing Sales Leads When Inventory is Low

Consumers everywhere are experiencing the reality of low product availability across multiple industries, including cars, homes, home improvements, and more. While most customers understand the situation, it’s important to continue marketing and sales efforts to keep businesses growing despite the impact of low inventory.

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3 Shopping Trends That Will Shape Your Business’ Future

Our predictions for 2021 shopping trends included virtual customer experiences, an emphasis on local marketing, and omnichannel shopping as key areas of focus within your marketing plans.

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Email Marketing Tips for the Modern Day Business

Right now, one of my favorite hashtags is #ExpectationVsReality.

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Forget the Funnel Focus on the Flywheel

Savvy marketers are abandoning the traditional sales funnel, and instead are taking advantage of a Marketing Flywheel to attract, engage and delight potential customers.

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Expectations vs Reality: Career Edition

No matter how often I remind myself that no one is perfect, I still find myself comparing my reality to the unattainable perfections projected online. I'm most guilty of this in my career.

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Google Local Service Ads: A Look at the Consumer Perspective

It’s that time of year at my household. The Christmas tree is up. The cupboard is stocked with hot chocolate. And *drum roll please* the carpets are sparkling clean.

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Do Paid Search Ads Still Work?

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs.

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3 Steps to Get the Sale in Today's Digital Consumer Journey

As traditional marketing funnels become more antiquated, consumers are no longer going through a singular buying journey. Instead, shoppers have evolved to find products and services in many different ways: community social groups, word of mouth, Internet searches, billboards, and banner ads.

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3 Ways to Achieve Clear Communication in a Remote Workplace

Many of us are now working remotely or have fluid work-from-home arrangements. These situations have made evident how important effective communication is and how much it impacts every interaction we have.

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