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Consumers have seemingly endless options for where to shop and buy products. How can your business stand out from the crowd?

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Do You Know Your Best Customers?

Consumers have seemingly endless options for where to shop and buy products. How can your business stand out from the crowd?

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3 Ways to Achieve Clear Communication in a Remote Workplace

Many of us are now working remotely or have fluid work-from-home arrangements. These situations have made evident how important effective communication is and how much it impacts every interaction we have.

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How Data Privacy Can Affect Your Local Campaigns

Recent data breaches, privacy regulation updates, and technology changes have made data privacy top-of-mind for many online shoppers. At the same time, advertisers leverage this customer data to create personalized, relevant content for site visitors, and to prospect for new customers using lookalike data - potential customers who have similar attributes to existing customers.

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How to Analyze Lead Data to Close Sales Faster

A successful growth business strategy is dependent on turning leads into sales. Analyzing the leads you receive is critical to optimize your lead nurturing strategy and increase sales. Targeted local digital marketing campaigns and technology platforms make it easy to track leads and gain data insights to build long-lasting relationships with your customers.

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New Marketing Audit Highlights Disconnect Between Brands and Local Retailer Networks–Impacting Sales

PowerChord, a leading technology, and marketing company offering digital solutions for multi-location brands, today announces the results of its first Local Retailer Audit Report.

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How to Boost Consumer Purchases with Remarket Advertising

By presenting co-branded banner ads to previous site visitors as they browse other parts of the web, remarketing helps you gain exposure and become more recognizable to your target audience.

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How to Maximize your Display Advertising

Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate your message—helping you stand out in a cluttered landscape

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Do Paid Search Ads Still Work?

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs.

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How to Leverage Social Media to Improve Customer Relationships

Consumers increasingly look to social media for recommendations and ratings on local businesses. Here's how to leverage that trust.

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