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It's no surprise that 2020 has been a unique year for all of us, no matter what industry we are in. It has not only impacted the business and the market, but also our people and our teams. Keeping engagement alive during a pandemic is not has not been easy.

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Honoring Our Veterans

Today, we recognize and thank the military servicemen and servicewomen who have given so much to our country. Every day hundreds of people risk their lives for our nation and we want them to know that PowerChord is grateful for each of them.

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How to Boost Consumer Purchases with Remarket Advertising

By presenting co-branded banner ads to previous site visitors as they browse other parts of the web, remarketing helps you gain exposure and become more recognizable to your target audience.

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Top Digital Marketing Trends Expected for 2021

The way we live, work, and shop has changed dramatically in 2020. Here are marketing trends to keep an eye on that will help you adapt to the new landscape in 2021.

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How to Maximize your Display Advertising

Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate your message—helping you stand out in a cluttered landscape

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Your Guide to Social Advertising

With billions of users, social advertising is a critical channel to your digital marketing strategy. ot only is it an efficient use of your budget, but it also helps increase overall engagement and conversions from your consumers.

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Product Roadmap 101

Product roadmaps are a cornerstone of product-driven organizations and help bring focus across the company to priority items. Here's how to create one

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Do Paid Search Ads Still Work?

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs.

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How to Support Relationships with Customers Worldwide

Streamlining a marketing strategy towards a more global audience is a significant undertaking that demands much more than simple language interpretation skills.

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3 Steps to Get the Sale in Today's Digital Consumer Journey

As traditional marketing funnels become more antiquated, consumers are no longer going through a singular buying journey. Instead, shoppers have evolved to find products and services in many different ways: community social groups, word of mouth, Internet searches, billboards, and banner ads.

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