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What key metrics help you analyze if you are effectively engaging customers online? Follow these 3 steps to calculate campaign success.

Cold calling leads can be an uncomfortable encounter for all involved. But it doesn’t have to be. Follow these four easy steps to make your next cold call profitable instead of painful. 

As traditional marketing funnels become more antiquated, consumers are no longer going through a singular buying journey. Instead, shoppers have evolved to find products and services in many different ways: community social groups, word of mouth, Internet searches, billboards, and banner ads.

Consumers everywhere are experiencing the reality of low product availability across multiple industries, including cars, homes, home improvements, and more. While most customers understand the situation, it’s important to continue marketing and sales efforts to keep businesses growing despite the impact of low inventory.

There seems to be differing beliefs about how Black Friday started. Personally, I never questioned why it was a thing until I decided to write this blog post.So for anyone intrigued, here's the evolution of Black Friday - why it came to be and how it has evolved over time.

We all have goals, but successfully accomplishing our goals can be a challenge for many of us. The key? Making sure your goals are SMART.

As in most business partnerships, it really flourishes when both parties are successful. Here are three ways your PowerChord co-branded dealer site benefits your business and how you can strengthen the valuable partnership you have with your brands.

We can't believe it's already been a month since we hosted the 4th biennial Digital Summit.

Our predictions for 2021 shopping trends included virtual customer experiences, an emphasis on local marketing, and omnichannel shopping as key areas of focus within your marketing plans.