Your brand, every market, and every lead tracked

A dealer microsite is a co-branded local website created for an individual dealer, distributor, contractor, or franchise location that carries both the national brand identity and the local business information. It gives buyers searching in that market a locally relevant page to land on instead of the brand's national site, and it gives the brand a consistent, professional presence for every location without each one building its own site.

It is built for brands, manufacturers, OEMs, and multi-location operators who need to create and manage a local presence for a network of dealers, distributors, contractors, or franchise locations. This is not a single-location tool. It is designed for organizations deploying and managing dozens, hundreds, or thousands of local pages at once while keeping brand consistency and full visibility into lead activity across every location.

Each microsite carries both the national brand and the local business identity. The brand's visual standards, approved messaging, and product information are built into a template that PowerChord manages at the brand level. The local business name, logo, address, phone number, hours, and any location-specific information are layered on top. The result is a page that looks like it belongs to both the brand and the local business because it does. Buyers get local relevance. The brand gets consistent presentation across every location in the network.

When a buyer submits a form on any microsite, the lead is instantly routed to the location that generated it and appears in the brand's centralized dashboard at the same time. The local operator is notified immediately and can act without delay. The brand has full visibility into every lead in real time and can reassign leads between locations when needed, with the lead history traveling along.

Yes. The brand dashboard shows every lead across every location in real time, and you can filter by location, status, date range, or source. Individual locations see only their own leads. The brand sees everything, which gives you network-level visibility to manage performance without exposing one location's data to another.

Every lead notification includes one-click outcome options right in the email. The local operator can mark a lead closed won, not interested, or spam without logging into any platform, and that status updates immediately in the brand dashboard. Removing that friction means more leads get marked accurately and the brand is never left guessing what converted.

When a location marks a lead as closed won, whether from the email disposition link or from inside their PowerStack dashboard, the brand dashboard is updated automatically. For locations using PowerStack's CRM module, the closed deal information feeds back through the pipeline so the brand can see conversion rates, average deal timelines, and closed revenue by location without requiring any manual reporting from the location.

Yes. For locations that want full pipeline management, leads from their microsite can be pushed directly into PowerStack's CRM module. From there, Speed to Lead automation triggers instant SMS and email follow-up, lead nurture sequences keep prospects engaged over time, and the full pipeline from first inquiry to closed deal is tracked in one place. The brand dashboard stays updated as leads move through the pipeline so the brand always has an accurate network-wide view of lead performance and revenue outcomes.

Yes. If your locations already use a CRM or dealer management system, PowerStack can push leads directly to those platforms instead. We integrate with Salesforce, HubSpot, Lightspeed, and other leading CRM and DMS platforms. Locations that prefer to manage leads inside their existing system can do so without disruption. Locations that want everything in one place can use PowerStack's CRM. Either way, the brand dashboard maintains full visibility regardless of where the lead goes after it comes in.

No. Locations can be configured differently based on their needs and existing tools. One dealer can receive leads into PowerStack's CRM while another pushes them to Lightspeed and a third manages them through the email disposition workflow alone. The brand dashboard aggregates lead data from every location regardless of how each one is set up so the brand always has a consistent network-wide view.

Each microsite is a locally optimized page carrying the location's name, address, phone number, and location-specific content, so each location gets a search-visible presence without building a site itself. The microsites also integrate with PowerStack's Listings Management module so NAP consistency holds across directories and reinforces local SEO.

AI tools like ChatGPT, Perplexity, and Google increasingly answer local buyer questions by drawing from structured, consistent local data. A network of properly built microsites with accurate location information gives your brand and your locations a stronger signal in AI-generated answers than a single national page. When every location in your network has its own page with consistent data, your brand appears in more local AI answers across more markets.

The module works for any brand that sells through a network of local businesses. Current applications include outdoor power equipment manufacturers, powersports brands, marine manufacturers, building materials brands, home services franchises, roofing and construction product manufacturers, and any other OEM or brand that relies on authorized dealers, distributors, contractors, or franchise locations to reach local buyers.

Yes. From the brand dashboard, the brand can reassign any lead to a different location at any time. This is useful when a lead comes in from a geographic area served by multiple locations, when a location is unresponsive, or when a customer requests to work with a specific location after initially contacting another. The reassigned location receives an instant notification and the lead history travels with it so there is no loss of context.

When every location builds its own site, the brand loses control of how it is represented. Those sites vary in quality, go out of date, carry inaccurate product information, and generate leads that vanish into local inboxes. PowerStack gives the brand consistent control over presentation while giving locations a professional presence they do not have to build, and the lead management layer means the brand sees every inquiry, not just the ones locations choose to report.