Insights and Resources

Ideas and playbooks for local marketing at scale

Practical guidance on listings, reviews, AI search visibility, paid media, and everything it takes to market a brand across all of its locations.

Digital Marketing & Lead Generation

Maximize Sales with Outsourced Email Marketing: A Guide for Retailers

In today's fiercely competitive landscape, every customer touch-point holds immense value beyond just making sales. Personalized, dynamic email content can help dealer-distributors stand out, cultivate connections, and showcase their brand. Learn why relying solely on in-house email marketing might not yield optimal results and how partnering with professional email marketers can drive success. We delve into the benefits of tailored, data-driven strategies, highlighting the remarkable results achieved through dynamic content. Find out how you can transform your email marketing efforts and take your business to new heights.

6/8/23 12:00 AM · Ben Dundas

Digital Marketing & Lead Generation

You’ve got mail-How to navigate the world of email marketing

While email marketing has traditionally been one of the most effective digital marketing strategies, it is becoming less effective as consumer priorities shift towards experience, engagement, and personalization. The solution to this is data-driven, dynamic emails, which leverage first-party data to create personalized and targeted content that resonates with customers' unique interests and needs. We discuss the importance of email personalization, how first-party data is replacing third-party data, and the benefits of partnering with professionals to get the most out of your email marketing campaigns. We also share how our clients have seen phenomenal success through our data-backed, dynamic email campaigns, and reveal some of our proprietary strategies for powering up email marketing.

5/8/23 12:00 AM · Ben Dundas

Digital Marketing & Lead Generation

Leveraging Localization and Purchase Intent for Better Email ROI

Explore the world of hyper-personalized email marketing and discover how leveraging localization and purchase intent can significantly boost your ROI.

4/17/23 12:00 AM · Ben Dundas

Digital Marketing & Lead Generation

How to Optimize Your Remarketing Strategy

When search engine advertising and display advertising are used together, they help you get even better results by targeting your customer from multiple angles. Remember consumers are always researching and being shown brands as they navigate online. Seeing your display ad will make it easier for the customer to remember your business when it’s time to make a purchasing decision and they start searching more directly for your product, service or business.

6/26/22 12:00 AM · powerchord-inc

See it on your business

Discover how local marketing can help your business grow

PowerChord pairs the platform with the team that runs it, so you get a full marketing department without building one. Here is what that looks like for you.

Meet buyers with local ads and microsites.
Give every location phone-ready leads, hands-off.
Prove ROI with click-to-sale dashboards.
Stay accurate across 60+ directories.
Turn reviews into trust and new customers.
Get found in Google and AI search.

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