Insights and Resources

Ideas and playbooks for local marketing at scale

Practical guidance on listings, reviews, AI search visibility, paid media, and everything it takes to market a brand across all of its locations.

A diagram contrasting a distributed dealer network and a franchise network, showing how each appears differently in AI search.

AI Search Treats Your Dealer Network and Your Franchise Differently. Here's How to Track and Win Both.

Distributed dealer networks and franchises show up in AI search differently. How to analyze AI prompts and track visibility across every location in both.

7/14/26 5:16 PM · Matt Lillestol

Building generative engine optimization signals in sequence.

How to Do Generative Engine Optimization: A Step-by-Step Guide

A step-by-step guide to generative engine optimization: how to get your business into AI answers, in what order to do the work, and how to measure results.

6/13/26 10:08 AM · Matt Lillestol

Interior of a welcoming community bank branch lobby.

How Banks Show Up When Customers Ask AI

How banks show up in ChatGPT, Perplexity, and Google AI Overviews, what those answers draw from, and how to improve AI visibility while staying compliant.

6/9/26 5:41 PM · Matt Lillestol

Business owner checking AI search results for his company on a laptop,

How to Check If Your Business Shows Up in AI Search

How to check whether ChatGPT, Perplexity, and Google AI Overviews mention your business, what AI answers are built from, and how to improve visibility.

6/7/26 3:11 PM · Matt Lillestol

See it on your business

Discover how local marketing can help your business grow

PowerChord pairs the platform with the team that runs it, so you get a full marketing department without building one. Here is what that looks like for you.

Meet buyers with local ads and microsites.
Give every location phone-ready leads, hands-off.
Prove ROI with click-to-sale dashboards.
Stay accurate across 60+ directories.
Turn reviews into trust and new customers.
Get found in Google and AI search.

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