Insights and Resources

Ideas and playbooks for local marketing at scale

Practical guidance on listings, reviews, AI search visibility, paid media, and everything it takes to market a brand across all of its locations.

business owner answering a phone call while reviewing marketing analytics

Marketing Technology

What Is Call Tracking? How It Works, Why It Matters & What to Measure

What call tracking is, how it works, what a call tracking number does, why it matters for marketing ROI, and what to measure once it is running.

8/8/25, 6:08 PM · Matt Lillestol

Marketing Technology

5 Key Components of a Well-Rounded MarTech Stack

Get familiar with the crucial components of effective martech stacks for modern, multi-location companies.

7/17/25, 7:26 AM · Matt Lillestol

Digital Marketing & Lead Generation

The Complete Guide to Revenue Operations (RevOps): Strategy, Structure, and Execution

Learn how to align your marketing, sales, and customer success teams with a proven RevOps strategy. A complete guide to building predictable, scalable revenue growth.

6/24/25, 8:00 AM · Matt Lillestol

See it on your business

Discover how local marketing can help your business grow

PowerChord pairs the platform with the team that runs it, so you get a full marketing department without building one. Here is what that looks like for you.

Meet buyers with local ads and microsites.
Give every location phone-ready leads, hands-off.
Prove ROI with click-to-sale dashboards.
Stay accurate across 60+ directories.
Turn reviews into trust and new customers.
Get found in Google and AI search.

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