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Lead Data Infographic
INFOGRAPHIC: 4 Lead Metrics You Should Know How To Calculate

This infographic will show you how to calculate four lead metrics you can use to understand the value of each lead, as well as the value of your funnel as a whole, and dependably forecast up to 18-months, even during volatile times. Keep reading to learn 4 different ways to calculate and use lead data to drive growth.

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Sell
5 Ways To Motivate Channel Partners To Sell Your Product First

For many companies, the fastest and most efficient way to sell their product or service to the masses is through a strong network of channel partners poised to sell directly to the end-user. Building and maintaining a lucrative partnership with each independent dealer in the network requires constant support via training, collateral, regular communication, and accountability. This article outlines five important steps that need to be taken to ensure channel partners are well trained, supported, motivated, and properly monitored. 

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Influencer
Influencer Marketing 101: What It Is, Why It Works, and How To Find the Ideal Influencer

Influencer marketing isn’t a new concept by any stretch. Since the late 1800s, famous figures, actors, and athletes have been featured in tv, radio, and print ads endorsing various products and services. What has changed recently is the fact that everyday people can be an influencer. Well, everyday people with a large following on a social media channel - i.e. Facebook, Instagram, Twitter, Snapchat. What makes these moms, dads, millennials, kids and even animals influencers is their ability to influence their large following to make a purchase based solely on their endorsement of a product or service. 

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Lead Data
How To Use Lead Data to Drive Growth

Understanding the value of your leads isn’t just about knowing if a lead is qualified or not. Tracking lead value, and the analytics associated with current lead activity, not only helps the sales team better understand lead trends and their customers' journey to conversion but also helps leadership make informed decisions on past campaign success and future growth opportunities. This article will break down 4 different ways to calculate and use lead data to drive growth.

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Podcast Image
Looking for a New Martech Podcast? LOOK. NO. FURTHER.

Between the growing popularity of podcasts sweeping the globe and our love of Podcasts here at PowerChord, it was a no-brainer that we should start a podcast. And, since we love all things Martech at PowerChord, it was only fitting that we would start Martech Talk: Strategies, Start-ups, and Standouts. The podcast is published bi-weekly, and so far, our first few episodes have been incredibly well-received. 

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Time to contact
Why You Should Be Expediting Time-to-Contact With Inbound Leads

The amount of research readily available on the benefits of minimizing inbound lead time-to-contact to maximize sales seems almost endless. Just like the early bird gets the worm, the early salesperson gets the sale. Did you know 78% of sales go to the first person to contact a lead? It’s true. What about the fact that sales conversions increase by 391% when inbound leads are contacted within the same minute they are generated? Speed is clearly key when leads are received. 

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Leverage Data
How to Leverage Existing Data to Drive Winning Marketing Strategies

It’s astonishing how many companies throw money at their marketing campaigns without measuring the prior initiative’s reach, reception, or return on investment. The collective result of this egregious level of waste is $611 billion per year. That’s right, a whopping $611 billion per year is wasted in the US by poorly targeted digital marketing campaigns. If you are stuck in the endless loop of failed or unmeasured marketing initiatives, keep reading to learn how to leverage your existing data to drive informed decisions that will grow your business and boost your marketing department’s ROI.

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Customer Relationship
15 Customer Relationship Management Best Practices to Keep Business Thriving

In an environment hyper-focused on the customer journey and gold standard retention, it's more important than ever to revisit your current practices and policies to ensure they are fully optimized. The following 15 customer relationship management best practices will help you hone in on each touchpoint to help keep your customer base and business thriving.

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Lead Automation Infographic
Infographic: 17 Lead Automation Best Practices

After two-decades and multiple awards, it's safe to say PowerChord has perfected all things lead distribution and lead management. We understand having this status and wealth of knowledge comes the awesome responsibility to share what we know to make the lead management world a better, more optimized place. If you want to gain a competitive advantage over your competition and optimize your customer's journey, then you've come to the right place, below is an easy to read, download and share Infographic highlighting PowerChord's top 17 lead automation best practices.

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