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It's no surprise that 2020 has been a unique year for all of us, no matter what industry we are in. It has not only impacted the business and the market, but also our people and our teams. Keeping engagement alive during a pandemic is not has not been easy.

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How to Stay Competitive as an Engineer

What does being “an experienced developer” actually mean? And how do you maximize your resume when hiring managers don't have the technical knowledge they're looking for in a candidate?

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How to Optimize Your Local Dealer Network and Improve Sales on the Local Level

Brands are not only competing for market share, but they also rely on their local dealers to offer their products online. This raises the question of, how well-versed and committed are the dealers in handling their own digital presence?

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Managing Under-Qualified Online Sales Leads

Not all leads are created equal - early-stage leads may take more attention to finalize their decision. Here are tactics to warm them toward purchasing.

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Email Marketing Tips for the Modern Day Business

Right now, one of my favorite hashtags is #ExpectationVsReality.

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Webinar: How to Create an Unforgettable Customer Experience

Consumers have many options for products when they research online—and, in most purchase decisions, experience plays the biggest role. Learn how to create an unforgettable customer experience that drives revenue and ongoing brand loyalty.

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How Manufacturers can Help Their Dealers Bounce Back from COVID-19

These are unprecedented times and manufacturers and dealers are wondering what the “new normal” will look like. The Great Recession changed our financial habits and COVID-19 could have a broader effect.

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How to Leverage Social Media to Improve Customer Relationships

Consumers increasingly look to social media for recommendations and ratings on local businesses. Here's how to leverage that trust.

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3 Ways to Achieve Clear Communication in a Remote Workplace

Many of us are now working remotely or have fluid work-from-home arrangements. These situations have made evident how important effective communication is and how much it impacts every interaction we have.

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Email is Not Dead or Dying–It's Thriving

Some experts would have you believe that email is "dead" or on the way out. In reality, the digital behemoth just keeps growing despite claims of its imminent demise.

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