Recent data breaches, privacy regulation updates, and technology changes have made data privacy top-of-mind for many online shoppers. At the same time, advertisers leverage this customer data to create personalized, relevant content for site visitors, and to prospect for new customers using lookalike data - potential customers who have similar attributes to existing customers.
It's no surprise that 2020 has been a unique year for all of us, no matter what industry we are in. It has not only impacted the business and the market, but also our people and our teams. Keeping engagement alive during a pandemic is not has not been easy.
Streamlining a marketing strategy towards a more global audience is a significant undertaking that demands much more than simple language interpretation skills.
As traditional marketing funnels become more antiquated, consumers are no longer going through a singular buying journey. Instead, shoppers have evolved to find products and services in many different ways: community social groups, word of mouth, Internet searches, billboards, and banner ads.
Brands are not only competing for market share, but they also rely on their local dealers to offer their products online. This raises the question of, how well-versed and committed are the dealers in handling their own digital presence?
See how PowerChord can work for your brand.