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Recent data breaches, privacy regulation updates, and technology changes have made data privacy top-of-mind for many online shoppers. At the same time, advertisers leverage this customer data to create personalized, relevant content for site visitors, and to prospect for new customers using lookalike data - potential customers who have similar attributes to existing customers.

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How to Maintain Engagement in the Workplace

It's no surprise that 2020 has been a unique year for all of us, no matter what industry we are in. It has not only impacted the business and the market, but also our people and our teams. Keeping engagement alive during a pandemic is not has not been easy.

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Honoring Our Veterans

Today, we recognize and thank the military servicemen and servicewomen who have given so much to our country. Every day hundreds of people risk their lives for our nation and we want them to know that PowerChord is grateful for each of them.

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Top Digital Marketing Trends Expected for 2021

The way we live, work, and shop has changed dramatically in 2020. Here are marketing trends to keep an eye on that will help you adapt to the new landscape in 2021.

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Your Guide to Social Advertising

With billions of users, social advertising is a critical channel to your digital marketing strategy. ot only is it an efficient use of your budget, but it also helps increase overall engagement and conversions from your consumers.

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Product Roadmap 101

Product roadmaps are a cornerstone of product-driven organizations and help bring focus across the company to priority items. Here's how to create one

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How to Support Relationships with Customers Worldwide

Streamlining a marketing strategy towards a more global audience is a significant undertaking that demands much more than simple language interpretation skills.

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3 Steps to Get the Sale in Today's Digital Consumer Journey

As traditional marketing funnels become more antiquated, consumers are no longer going through a singular buying journey. Instead, shoppers have evolved to find products and services in many different ways: community social groups, word of mouth, Internet searches, billboards, and banner ads.

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How to Stay Competitive as an Engineer

What does being “an experienced developer” actually mean? And how do you maximize your resume when hiring managers don't have the technical knowledge they're looking for in a candidate?

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How to Optimize Your Local Dealer Network and Improve Sales on the Local Level

Brands are not only competing for market share, but they also rely on their local dealers to offer their products online. This raises the question of, how well-versed and committed are the dealers in handling their own digital presence?

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