As the pandemic and global conflicts continue to disrupt supply chains, the growing backlog of critical manufacturing materials is hitting nearly every industry. To add insult to injury, empty shelves, global instability, and inflation have accelerated changes in consumer behavior as well. The continued challenges -with no end in sight - are making it more important than ever for companies to fully support channel partners through honest communications and effective expectation management.
Conversational marketing is the process by which you to meet your customers where they are in the buying process to provide real-time answers to their questions or any other information they may need. The pandemic has pushed the need for conversational marketing to the forefront of every major brand’s go-to marketing strategy for one simple reason; it creates a more personalized experience for the customer, which can often lead to increased conversions and customer loyalty.
Did you know 81% of your customers conduct online research before making a purchase? Additionally, 73% of all retail shoppers use multiple channels to research products and make a purchase. It’s abundantly clear that today’s consumers are finding information and making purchases on multiple channels, so if you aren’t present on those channels, then you’re missing the opportunity to engage with your customers. So what’s the answer? How do you reach your customers on multiple channels in a smart, engaging way?Two words: Content Marketing (CM)Content marketing employs multiple channels to attract, engage, and retain potential and current customers. Don’t let the word ‘content’ throw you, CM isn’t only about writing content. Over the past few years, content marketing has ballooned into a beast that encompasses many different forms of inbound marketing tactics on multiple channels. Keep reading for a step-by-step guide to creating a winning content marketing strategy to help reach and retain your customers in a fun, friendly, and informative way.
You may already know Google reviews are one of the best online tools for converting information gatherers into customers, but did you know Google reviews also affect a business's internet ranking? It’s true. For example, the businesses you see listed in the coveted Google Map Pack are in that spot not because they paid to be there but because they earned the right to be there by having more four- and five-star reviews than their competitors.
The following infographic will teach you everything you need to know about influencer marketing, including what it is, where to start, and how to make it work for your business needs.
This infographic will show you how to calculate four lead metrics you can use to understand the value of each lead, as well as the value of your funnel as a whole, and dependably forecast up to 18-months, even during volatile times. Keep reading to learn 4 different ways to calculate and use lead data to drive growth.
For many companies, the fastest and most efficient way to sell their product or service to the masses is through a strong network of channel partners poised to sell directly to the end-user. Building and maintaining a lucrative partnership with each independent dealer in the network requires constant support via training, collateral, regular communication, and accountability. This article outlines five important steps that need to be taken to ensure channel partners are well trained, supported, motivated, and properly monitored.
Influencer marketing isn’t a new concept by any stretch. Since the late 1800s, famous figures, actors, and athletes have been featured in tv, radio, and print ads endorsing various products and services. What has changed recently is the fact that everyday people can be an influencer. Well, everyday people with a large following on a social media channel - i.e. Facebook, Instagram, Twitter, Snapchat. What makes these moms, dads, millennials, kids and even animals influencers is their ability to influence their large following to make a purchase based solely on their endorsement of a product or service.
Understanding the value of your leads isn’t just about knowing if a lead is qualified or not. Tracking lead value, and the analytics associated with current lead activity, not only helps the sales team better understand lead trends and their customers' journey to conversion but also helps leadership make informed decisions on past campaign success and future growth opportunities. This article will break down 4 different ways to calculate and use lead data to drive growth.