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Email Marketing Tips for the Modern Day Business

Right now, one of my favorite hashtags is #ExpectationVsReality.

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Forget the Funnel Focus on the Flywheel

Savvy marketers are abandoning the traditional sales funnel, and instead are taking advantage of a Marketing Flywheel to attract, engage and delight potential customers.

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Expectations vs Reality: Career Edition

No matter how often I remind myself that no one is perfect, I still find myself comparing my reality to the unattainable perfections projected online. I'm most guilty of this in my career.

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Google Local Service Ads: A Look at the Consumer Perspective

It’s that time of year at my household. The Christmas tree is up. The cupboard is stocked with hot chocolate. And *drum roll please* the carpets are sparkling clean.

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Do Paid Search Ads Still Work?

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs.

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3 Ways to Achieve Clear Communication in a Remote Workplace

Many of us are now working remotely or have fluid work-from-home arrangements. These situations have made evident how important effective communication is and how much it impacts every interaction we have.

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Email is Not Dead or Dying–It's Thriving

Some experts would have you believe that email is "dead" or on the way out. In reality, the digital behemoth just keeps growing despite claims of its imminent demise.

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5 Supermoms Share How PowerChord Enables Them to be the Best Mom They Could Be

What a year 2020 has been so far! We are experiencing challenges today that no mother or grandmother has ever experienced in their lifetime. To say that Covid-19 has turned our worlds upside down would be an understatement. However, for some of our employees, they are taking this time to really cherish the small things in life and focus on the positives in this current pandemic.

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5 Tips to Avoid Going Stir-Crazy at Home

As we ramp up our efforts of social distancing, you're probably already feeling a bit stir-crazy. Thankfully, there are a handful of activities to do over the weekend to keep you and your family safe and happy.

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