<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=27370926989174879&amp;ev=PageView&amp;noscript=1">
Skip to content

Insights and Resources

Ideas and playbooks for local marketing at scale

Practical guidance on listings, reviews, AI search visibility, paid media, and everything it takes to market a brand across all of its locations.

The Top 3 Secrets About Conversion Rates That No One Told You
Customer Experience

The Top 3 Secrets About Conversion Rates That No One Told You

The concept of increasing conversion rates can have sales salivating but send leadership running to the hills.It’s always a good idea in theory but rarely applied with the right strategy. But there are a few tips and tricks that can help any marketer on any budget elevate their conversion game.

10/31/22 12:00 AM · Shelby Malvestuto

The Uncanny Valley of Marketing Automation
Customer Experience

The Uncanny Valley of Marketing Automation

Understanding the Uncanny Valley in marketing can create authentic and effective customer interactions. Learn how to design engaging automated experiences.

10/21/22 12:00 AM · John Crosby

Customer Mapping Touch-points vs. Need-points
Customer Experience

Customer Mapping Touch-points vs. Need-points

As nice as it would be for customers to follow your perceived touch-points, customers often operate on initial impulses prompted by unplanned moments of opportunity. Something breaks, they need to fix it. They see a neighbor with an epic lawn mower and have to have one. What are the pain moments, or need-points that bring on the urge for your customers to make a purchase?

8/24/22 12:00 AM · April McCormick

See it on your business

Discover how local marketing can help your business grow

PowerChord pairs the platform with the team that runs it, so you get a full marketing department without building one. Here is what that looks like for you.

  • Meet buyers with local ads and microsites.
  • Give every location phone-ready leads, hands-off.
  • Prove ROI with click-to-sale dashboards.
  • Stay accurate across 60+ directories.
  • Turn reviews into trust and new customers.
  • Get found in Google and AI search.
Schedule a Demo