Insights and Resources

Ideas and playbooks for local marketing at scale

Practical guidance on listings, reviews, AI search visibility, paid media, and everything it takes to market a brand across all of its locations.

Digital Marketing & Lead Generation

You’ve got mail-How to navigate the world of email marketing

While email marketing has traditionally been one of the most effective digital marketing strategies, it is becoming less effective as consumer priorities shift towards experience, engagement, and personalization. The solution to this is data-driven, dynamic emails, which leverage first-party data to create personalized and targeted content that resonates with customers' unique interests and needs. We discuss the importance of email personalization, how first-party data is replacing third-party data, and the benefits of partnering with professionals to get the most out of your email marketing campaigns. We also share how our clients have seen phenomenal success through our data-backed, dynamic email campaigns, and reveal some of our proprietary strategies for powering up email marketing.

5/8/23, 12:00 AM · Ben Dundas

Digital Marketing & Lead Generation

Leveraging Localization and Purchase Intent for Better Email ROI

Explore the world of hyper-personalized email marketing and discover how leveraging localization and purchase intent can significantly boost your ROI.

4/17/23, 12:00 AM · Ben Dundas

Professional Services

Let the Data Drive Your Sales: Essential Tips for Dealer-Distributors

Data capturing, behavioral analysis, and list segmentation advancements have paved the way for the emergence of dynamic content. By utilizing dynamic content based on behavioral data, businesses can structure their email marketing campaigns to empower customers to create their own journeys, leading to increased email engagement.

3/31/23, 12:00 AM · Ben Dundas

Customer Experience

Conversational Marketing: How to Scale the Conversation

Conversational marketing is the cost-effective key to eliminating marketing guesswork, improving your sales conversion rates, and engaging your customers.

1/3/23, 12:00 AM · Stephanie Shreve

See it on your business

Discover how local marketing can help your business grow

PowerChord pairs the platform with the team that runs it, so you get a full marketing department without building one. Here is what that looks like for you.

Meet buyers with local ads and microsites.
Give every location phone-ready leads, hands-off.
Prove ROI with click-to-sale dashboards.
Stay accurate across 60+ directories.
Turn reviews into trust and new customers.
Get found in Google and AI search.

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