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Customer Experience
The Uncanny Valley of Marketing Automation
Understanding the Uncanny Valley in marketing can create authentic and effective customer interactions. Learn how to design engaging automated experiences.
Insights and Resources
Ideas and playbooks for local marketing at scale
Practical guidance on listings, reviews, AI search visibility, paid media, and everything it takes to market a brand across all of its locations.
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Customer Experience
Customer Mapping Touch-points vs. Need-points
As nice as it would be for customers to follow your perceived touch-points, customers often operate on initial impulses prompted by unplanned moments of opportunity. Something breaks, they need to fix it. They see a neighbor with an epic lawn mower and have to have one. What are the pain moments, or need-points that bring on the urge for your customers to make a purchase?
Lead Distribution & Management
We Won Best Conversion Rate Optimization Solution
PowerChord wins MarTech Breakthrough Award for Best Conversion Rate Optimization Solution by enhancing their platform to improve lead management and sales.
Lead Distribution & Management
5 Ways to Nurture Leads Until Conversion
Leads are like fingerprints, no two are the same. Some leads come in hot read to buy, while others (most!) come in needing guidance in one form or another. Some leads may need only a little guidance before conversion while others may need a few days, weeks, or months of nurturing to convert. Whatever stage your lead may be at, there are a few tricks of the trade worth employing to ensure the lead does not get wooed away by a competitor. Below we outline a few top tips for nurturing leads until they convert, even the icy cold leads you think you'll never get to sign on the dotted line.
See it on your business
Discover how local marketing can help your business grow
PowerChord pairs the platform with the team that runs it, so you get a full marketing department without building one. Here is what that looks like for you.
- Meet buyers with local ads and microsites.
- Give every location phone-ready leads, hands-off.
- Prove ROI with click-to-sale dashboards.
- Stay accurate across 60+ directories.
- Turn reviews into trust and new customers.
- Get found in Google and AI search.