Insights and Resources

Ideas and playbooks for local marketing at scale

Practical guidance on listings, reviews, AI search visibility, paid media, and everything it takes to market a brand across all of its locations.

Digital Marketing & Lead Generation

How to Optimize Your Remarketing Strategy

When search engine advertising and display advertising are used together, they help you get even better results by targeting your customer from multiple angles. Remember consumers are always researching and being shown brands as they navigate online. Seeing your display ad will make it easier for the customer to remember your business when it’s time to make a purchasing decision and they start searching more directly for your product, service or business.

6/26/22 12:00 AM · powerchord-inc

Digital Marketing & Lead Generation

Create An Employee-Driven Social Media Strategy

A major trend taking over within large and small companies is a program that encourages employees to engage with the company on social media through social posts on their own channels. The programs are designed to help employees not only help the company increase reach, but also the employees as well. Through the creation of company-provided targeted social messaging that employees post on their own social channels, the company gains exposure and so do the employees. It's a win-win for all involved. Below are a few tips and tricks to get you well on your way to creating a winning employee-driven social media strategy.

6/15/22 12:00 AM · April McCormick

Lead Distribution & Management

Supporting Channel Partners Through Market Instability

As the pandemic and global conflicts continue to disrupt supply chains, the growing backlog of critical manufacturing materials is hitting nearly every industry. To add insult to injury, empty shelves, global instability, and inflation have accelerated changes in consumer behavior as well. The continued challenges -with no end in sight - are making it more important than ever for companies to fully support channel partners through honest communications and effective expectation management.

6/7/22 12:00 AM · April McCormick

See it on your business

Discover how local marketing can help your business grow

PowerChord pairs the platform with the team that runs it, so you get a full marketing department without building one. Here is what that looks like for you.

Meet buyers with local ads and microsites.
Give every location phone-ready leads, hands-off.
Prove ROI with click-to-sale dashboards.
Stay accurate across 60+ directories.
Turn reviews into trust and new customers.
Get found in Google and AI search.

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