Insights and Resources

Ideas and playbooks for local marketing at scale

Practical guidance on listings, reviews, AI search visibility, paid media, and everything it takes to market a brand across all of its locations.

Two powersports riders on dirt bikes ready to race on an off-road trail

Digital Marketing & Lead Generation

5 Game-Changing Powersports Marketing Strategies to Try

The complete powersports dealer marketing guide covering paid ads, SEO, social media, co-op funds, reputation management, and AI-powered lead response.

7/19/25, 5:28 PM · Matt Lillestol

HVAC technician servicing a residential air conditioning unit outdoors

Digital Marketing & Lead Generation

HVAC Marketing Guide: Strategies, Ideas & Digital Marketing for HVAC Companies

The complete HVAC marketing guide for business owners. Local SEO, PPC, email, reviews, and Speed to Lead strategies that keep your calendar full year-round.

7/18/25, 5:11 PM · Matt Lillestol

Marketing Technology

5 Key Components of a Well-Rounded MarTech Stack

Get familiar with the crucial components of effective martech stacks for modern, multi-location companies.

7/17/25, 7:26 AM · Matt Lillestol

Customer Experience

The Do's and Don'ts of Multi-Location Website Design

Essential do's and don'ts for multi-location website design. Discover strategies to create unique location pages, optimize navigation, and leverage local SEO.

7/15/25, 6:20 PM · Matt Lillestol

See it on your business

Discover how local marketing can help your business grow

PowerChord pairs the platform with the team that runs it, so you get a full marketing department without building one. Here is what that looks like for you.

Meet buyers with local ads and microsites.
Give every location phone-ready leads, hands-off.
Prove ROI with click-to-sale dashboards.
Stay accurate across 60+ directories.
Turn reviews into trust and new customers.
Get found in Google and AI search.

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