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Ideas and playbooks for local marketing at scale

Practical guidance on listings, reviews, AI search visibility, paid media, and everything it takes to market a brand across all of its locations.

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A diagram of the three layers of franchise marketing, showing who does the work in each. The enablement layer gives capability and the work falls to the franchisee. The visibility layer gives presence if operated and the work falls to the corporate team. The execution layer gives results because a managed team does the work across every franchisee location.
Marketing Technology

Best Franchise Marketing Platforms for Franchisors

How franchisors evaluate franchise marketing platforms, software, and agencies. The vendor landscape, the three layers, and why adoption decides results.

8/4/26, 7:16 PM · Matt Lillestol

Interior of a welcoming community bank branch lobby.
AI

How Banks Show Up When Customers Ask AI

How banks show up in ChatGPT, Perplexity, and Google AI Overviews, what those answers draw from, and how to improve AI visibility while staying compliant.

6/9/26, 5:41 PM · Matt Lillestol

MarTech Dashboard
Marketing Technology

Martech for Multi-Location Businesses

What martech actually looks like for businesses with multiple locations, dealer networks, and franchise systems. Why general platforms fall short.

5/14/26, 7:50 PM · Matt Lillestol

3 Holiday Marketing Fails (and How to Fix Them)
Digital Marketing & Lead Generation

3 Holiday Marketing Fails (and How to Fix Them)

Take heed of three cautionary tales to help you evaluate the most effective marketing technologies for your company.

12/19/25, 8:48 AM · Gabriella Sartor

Orange sticky notes with notes about holiday marketing tactics
Digital Marketing & Lead Generation

5 Holiday Marketing Myths–Busted!

A variety of holiday marketing myths have held back B2B firms for a while, but it’s finally time to put an end to the madness.

12/17/25, 12:21 PM · Gabriella Sartor

Two powersports riders on dirt bikes ready to race on an off-road trail
Digital Marketing & Lead Generation

5 Game-Changing Powersports Marketing Strategies to Try

The complete powersports dealer marketing guide covering paid ads, SEO, social media, co-op funds, reputation management, and AI-powered lead response.

7/19/25, 5:28 PM · Matt Lillestol

The Do's and Don'ts of Multi-Location Website Design
Customer Experience

The Do's and Don'ts of Multi-Location Website Design

Essential do's and don'ts for multi-location website design. Discover strategies to create unique location pages, optimize navigation, and leverage local SEO.

7/15/25, 6:20 PM · Matt Lillestol

Multi-Location Digital Advertising Best Practices
Digital Marketing & Lead Generation

Multi-Location Digital Advertising Best Practices

Discover the best practices for multi-location digital advertising to improve local performance, streamline campaigns, and boost ROI across every location.

7/12/25, 5:01 PM · Matt Lillestol

How to Increase Marketing ROI: 6 Strategies for Success
Digital Marketing & Lead Generation

How to Increase Marketing ROI: 6 Strategies for Success

We share six strategies to increase marketing ROI success for your business, such as leveraging martech solutions to track, analyze, and implement key metrics.

7/1/25, 8:30 AM · Devon Mastromarino

Stop Losing Leads Between National and Local
Digital Marketing & Lead Generation

Stop Losing Leads Between National and Local

A practical guide for multi-location brands, franchise systems, and dealer networks on how to capture, route, and convert more leads at the local level.

6/26/25, 8:00 AM · Matt Lillestol

Marketing manager making a phone call
Digital Marketing & Lead Generation

A Beginner’s Guide to Local Call Tracking Marketing

With call tracking, marketing teams can see which campaigns and channels are driving the most business. Here's everything you need to know to get started.

6/19/25, 8:30 AM · Devon Mastromarino

Magnifying glass over a map
Digital Marketing & Lead Generation

Local Marketing Trends

Discover how AI advancements are transforming local marketing strategies in 2025 to enhance personalization, community engagement, and customer trust.

2/27/25, 1:17 PM · Stephanie Shreve

AI-Generated Content: Fresh Ideas or Recycled Information?
AI

AI-Generated Content: Fresh Ideas or Recycled Information?

AI-generated content offers efficiency but risks regurgitating information, posing challenges in verifying legitimacy and maintaining originality. Balancing AI and human creativity is essential for future content creation.

2/27/25, 12:06 PM · Devon Mastromarino

Bridge the Gap Between Brands and Retailers
Customer Experience

Bridge the Gap Between Brands and Retailers

Discover how Promoboxx bridges the gap between brands and retailers, making social media marketing effortless and effective for small businesses.

12/2/24, 5:53 PM · Stephanie Shreve

Leverage Marketing Data to Create more than just Insights
Customer Experience

Leverage Marketing Data to Create more than just Insights

Learn how to build trust with marketing data and leverage AI insights in this insightful interview with Gary Lancina from Briggs & Stratton. Gain valuable insights on data-driven decision-making in marketing.

7/23/24, 10:00 AM · Stephanie Shreve

How AI can Analyze User Behavior
Customer Experience

How AI can Analyze User Behavior

Use AI to analyze behavior, spot trends, craft predictive models, and customize search results in real time, ensuring user privacy.

5/1/24, 11:05 AM · Devon Mastromarino

google search results of a google snippet
Digital Marketing & Lead Generation

Google Snippets: Why They Matter

Unlock the Power of Google Snippets: Learn why they matter and optimize your content for a seamless experience. Discover the key to fast, reliable answers.

12/11/23, 6:30 AM · Devon Mastromarino

Unpacking Bing's Latest (and Not Greatest) Digital Marketing Changes
Digital Marketing & Lead Generation

Unpacking Bing's Latest (and Not Greatest) Digital Marketing Changes

Bid modifiers gone, control lost. Bing's new MCM system significantly reduces digital marketers' control over their advertising strategy. Discover the risks of giving up control over ad placement and the potential impact on your brand's messaging.

6/21/23, 12:00 AM · Kim Williams

The End is Near: GA4 and a Cookieless World
Analytics & Reporting

The End is Near: GA4 and a Cookieless World

In a rapidly evolving digital landscape, explore the impact of Google's Universal Analytics and the imminent demise of cookies. Join us as we delve into the data availability challenge faced by marketing leaders and discover how GA4 can help navigate the privacy-focused future.

6/14/23, 12:00 AM · Devon Mastromarino

Maximize Sales with Outsourced Email Marketing: A Guide for Retailers
Digital Marketing & Lead Generation

Maximize Sales with Outsourced Email Marketing: A Guide for Retailers

In today's fiercely competitive landscape, every customer touch-point holds immense value beyond just making sales. Personalized, dynamic email content can help dealer-distributors stand out, cultivate connections, and showcase their brand. Learn why relying solely on in-house email marketing might not yield optimal results and how partnering with professional email marketers can drive success. We delve into the benefits of tailored, data-driven strategies, highlighting the remarkable results achieved through dynamic content. Find out how you can transform your email marketing efforts and take your business to new heights.

6/8/23, 12:00 AM · Ben Dundas

Email marketing 2023
Digital Marketing & Lead Generation

You’ve got mail-How to navigate the world of email marketing

While email marketing has traditionally been one of the most effective digital marketing strategies, it is becoming less effective as consumer priorities shift towards experience, engagement, and personalization. The solution to this is data-driven, dynamic emails, which leverage first-party data to create personalized and targeted content that resonates with customers' unique interests and needs. We discuss the importance of email personalization, how first-party data is replacing third-party data, and the benefits of partnering with professionals to get the most out of your email marketing campaigns. We also share how our clients have seen phenomenal success through our data-backed, dynamic email campaigns, and reveal some of our proprietary strategies for powering up email marketing.

5/8/23, 12:00 AM · Ben Dundas

Let the Data Drive Your Sales: Essential Tips for Dealer-Distributors
Professional Services

Let the Data Drive Your Sales: Essential Tips for Dealer-Distributors

Data capturing, behavioral analysis, and list segmentation advancements have paved the way for the emergence of dynamic content. By utilizing dynamic content based on behavioral data, businesses can structure their email marketing campaigns to empower customers to create their own journeys, leading to increased email engagement.

3/31/23, 12:00 AM · Ben Dundas

The Top 3 Secrets About Conversion Rates That No One Told You
Customer Experience

The Top 3 Secrets About Conversion Rates That No One Told You

The concept of increasing conversion rates can have sales salivating but send leadership running to the hills.It’s always a good idea in theory but rarely applied with the right strategy. But there are a few tips and tricks that can help any marketer on any budget elevate their conversion game.

10/31/22, 12:00 AM · Shelby Malvestuto

The Uncanny Valley of Marketing Automation
Customer Experience

The Uncanny Valley of Marketing Automation

Understanding the Uncanny Valley in marketing can create authentic and effective customer interactions. Learn how to design engaging automated experiences.

10/21/22, 12:00 AM · John Crosby

Customer Mapping Touch-points vs. Need-points
Customer Experience

Customer Mapping Touch-points vs. Need-points

As nice as it would be for customers to follow your perceived touch-points, customers often operate on initial impulses prompted by unplanned moments of opportunity. Something breaks, they need to fix it. They see a neighbor with an epic lawn mower and have to have one. What are the pain moments, or need-points that bring on the urge for your customers to make a purchase?

8/24/22, 12:00 AM · April McCormick

We Won Best Conversion Rate Optimization Solution
Lead Distribution & Management

We Won Best Conversion Rate Optimization Solution

PowerChord wins MarTech Breakthrough Award for Best Conversion Rate Optimization Solution by enhancing their platform to improve lead management and sales.

8/11/22, 12:00 AM · April McCormick

5 Ways to Nurture Leads Until Conversion
Lead Distribution & Management

5 Ways to Nurture Leads Until Conversion

Leads are like fingerprints, no two are the same. Some leads come in hot read to buy, while others (most!) come in needing guidance in one form or another. Some leads may need only a little guidance before conversion while others may need a few days, weeks, or months of nurturing to convert. Whatever stage your lead may be at, there are a few tricks of the trade worth employing to ensure the lead does not get wooed away by a competitor. Below we outline a few top tips for nurturing leads until they convert, even the icy cold leads you think you'll never get to sign on the dotted line.

7/9/22, 12:00 AM · April McCormick

How to Optimize Your Remarketing Strategy
Digital Marketing & Lead Generation

How to Optimize Your Remarketing Strategy

When search engine advertising and display advertising are used together, they help you get even better results by targeting your customer from multiple angles. Remember consumers are always researching and being shown brands as they navigate online. Seeing your display ad will make it easier for the customer to remember your business when it’s time to make a purchasing decision and they start searching more directly for your product, service or business.

6/26/22, 12:00 AM · powerchord-inc

Create An Employee-Driven Social Media Strategy
Digital Marketing & Lead Generation

Create An Employee-Driven Social Media Strategy

A major trend taking over within large and small companies is a program that encourages employees to engage with the company on social media through social posts on their own channels. The programs are designed to help employees not only help the company increase reach, but also the employees as well. Through the creation of company-provided targeted social messaging that employees post on their own social channels, the company gains exposure and so do the employees. It's a win-win for all involved. Below are a few tips and tricks to get you well on your way to creating a winning employee-driven social media strategy.

6/15/22, 12:00 AM · April McCormick

Supporting Channel Partners Through Market Instability
Lead Distribution & Management

Supporting Channel Partners Through Market Instability

As the pandemic and global conflicts continue to disrupt supply chains, the growing backlog of critical manufacturing materials is hitting nearly every industry. To add insult to injury, empty shelves, global instability, and inflation have accelerated changes in consumer behavior as well. The continued challenges -with no end in sight - are making it more important than ever for companies to fully support channel partners through honest communications and effective expectation management. 

6/7/22, 12:00 AM · April McCormick

See it on your business

Discover how local marketing can help your business grow

PowerChord pairs the platform with the team that runs it, so you get a full marketing department without building one. Here is what that looks like for you.

  • Meet buyers with local ads and microsites.
  • Give every location phone-ready leads, hands-off.
  • Prove ROI with click-to-sale dashboards.
  • Stay accurate across 60+ directories.
  • Turn reviews into trust and new customers.
  • Get found in Google and AI search.
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